17 episodes

Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co

BRITE Ideas Columbia Business School Center on Global Brand Leadership

    • Business
    • 5.0 • 4 Ratings

Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co

    Brand You: strategies for career authenticity with Allen Adamson and Amy Fuller

    Brand You: strategies for career authenticity with Allen Adamson and Amy Fuller

    On episode 17 of the BRITE Ideas podcast, JP and Matt speak with Allen Adamson (Co-founder of Metaforce; author of Seeing the How) and Amy Fuller (board director and former Chief Marketing and Communications Officer of Accenture) about how to better define personal branding to advance you career.  The pair discuss the innate tensions around the need to be findable in a platform age, how to balance consistency and complexity, and how to build a reputation alongside a personal story.

    • 51 min
    The chase for optimal customer experience with Kaaren Hanson

    The chase for optimal customer experience with Kaaren Hanson

    In this episode of the BRITE Ideas podcast, JP and Matt speak with Kaaren Hanson (Chief Design Officer, Consumer and Community Banking, JPMorgan Chase) who shares her insights and actions of a systems-thinking approach to design truly great customer experiences. Hanson notes that organizational silos are still a major hurdle to brands developing truly great customer experiences, and she shares some structural and motivational steps she has taken at Chase to better connect the data and creative executions on experience in the hopes these can inspire other organizations. 

    • 38 min
    How business strategy through design becomes brand reality - thoughts from the founders of COLLINS

    How business strategy through design becomes brand reality - thoughts from the founders of COLLINS

    On Episode 15 of the BRITE Ideas podcast, Matt and JP spoke with Leland Maschmeyer and Brian Collins, co-founders (and CEO and CCO respectively) of COLLINS.  The pair dive deeply into the necessity of uniting business models, consumer behaviors and attitudes, and strategic foresight with design to effectively communicate the now and future vision of any brand. In particular, they highlight the value of building a great product from which all the value-based and brand identity considerations can then follow. They also highlight the need for global businesses to focus on regenerative practices to balance the inevitable tensions between growth and environmental and social sustainability.   

    • 57 min
    How tapping marginal behaviors can drive innovation with Helen Edwards

    How tapping marginal behaviors can drive innovation with Helen Edwards

    In Ep. 14 of BRITE Ideas, JP and Matt speak with Helen Edwards (Co-founder, Passionbrands) on her latest book From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First. Things kick off more broadly around the challenge to focus marketing around both reach and meaning which the assessment that most people do not really "love" brands. Then the episode dives into how to analyze marginal consumer behaviors with foresight techniques to get hints at what might become mainstream. This process can than create opportunities for brands and businesses to harness consumer-driven innovation. [NOTE: Helen's latest was published by Kogan Page, a supporter of the BRITE Ideas podcast.]

    • 42 min
    Everyone is in the hospitality business with Marissa Freeman (CMO, USHG)

    Everyone is in the hospitality business with Marissa Freeman (CMO, USHG)

    On this Episode of the BRITE Ideas podcast, JP and Matt interview Marissa Freeman (CMO, Union Square Hospitality Group) who discusses the unique customer experience Danny Meyer created first with Union Square Café and which now encompasses entertainment, hospitality, and entrepreneurial lessons as the brands within the USHG portfolio continue to grow. [NOTE: This episode was first recorded in 2021.]

    • 33 min
    Linking brand and business goals with Lynne Biggar '90

    Linking brand and business goals with Lynne Biggar '90

    In BRITE Ideas Ep. 12, JP and Matt speak with Lynne Biggar '90 (senior advisor, Boston Consulting Group; board member, Voya Financial) about the crucial need to link together marketing and business goals with both short- and medium-term metrics. In addition, Lynne also shares insights on using corporate purpose to drive stakeholder relationships at a time when trust it waning globally and how data-informed decision-making is critical, but is still not doing well at capturing brand investment impacts.

    • 47 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

SteveRosenbaum ,

Great Pod

Enjoy the conversations and the thinking - well done!

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