12 episodes

Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co

BRITE Ideas Columbia Business School Center on Global Brand Leadership

    • Business
    • 5.0 • 4 Ratings

Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co

    Linking brand and business goals with Lynne Biggar '90

    Linking brand and business goals with Lynne Biggar '90

    In BRITE Ideas Ep. 12, JP and Matt speak with Lynne Biggar '90 (senior advisor, Boston Consulting Group; board member, Voya Financial) about the crucial need to link together marketing and business goals with both short- and medium-term metrics. In addition, Lynne also shares insights on using corporate purpose to drive stakeholder relationships at a time when trust it waning globally and how data-informed decision-making is critical, but is still not doing well at capturing brand investment impacts.

    • 47 min
    Marketing journalistic integrity in the digital age with Kim Miller ’08 (former CMO, The Economist Group)

    Marketing journalistic integrity in the digital age with Kim Miller ’08 (former CMO, The Economist Group)

    On this Episode of the BRITE Ideas podcast, Matt and JP speak with Kim Miller ’08, Chief Marketing Officer of The Economist Group [NOTE: Kim left her role between recording this interview and posting it]. Kim talks about the unique charter of The Economist that is designed to protect its journalist independence – as an example, on marketing communications decisions Kim reports to the Editor in Chief who has authority over The Economist brand. As with many episodes, Kim also details the strong mission driven nature of the company – driving progress – and how that can help balance the commercial and brand needs facing any media company. In addition, Kim talks about leadership as a member of the LGBTQ+ community and her own BRITE Idea passion to combat the climate crisis – a pillar of the brand she works for.

    • 57 min
    The changing world of news media with David Rubin (New York Times Co.)

    The changing world of news media with David Rubin (New York Times Co.)

    In this episode of BRITE Ideas, Matt and JP speak with David Rubin (Chief Marketing and Communications Officer, The New York Times Company) about his passion as a marketer to "turn the mundane into the magical." He acknowledges that world news is far from mundane, but in broad competitive marketplaces, like media, uncovering and then tapping into the emotional impact on your customers leads to success. David also talks about the challenges and opportunities of the digital subscription news model and the crucial need to maintain an independent free press. Enjoy!

    • 44 min
    These boots are made for walking with Connor Wilson '15 (Co-founder, Thursday Boot Company)

    These boots are made for walking with Connor Wilson '15 (Co-founder, Thursday Boot Company)

    In this episode of BRITE Ideas, Matt and JP speak with Connor Wilson '15 (co-founder and executive chairman, Thursday Boot Company) about his journey building a direct-to-consumer brand. From recognizing a personal need that was a white space in the marketplace -- high-quality, versatile, mid-priced boots -- Connor talks through the everything he feels is crucial to build a business from idea to design to supply chain development to culture to brand execution. Through these efforts, he also shares his "brite idea" around the need for many more modular manufacturing facilities in the US and around the world accepting redundancy to enable resilience.

    • 56 min
    Using communications to solve business problems with Amy Binder '94

    Using communications to solve business problems with Amy Binder '94

    On this episode of BRITE Ideas, Matt and JP speak with Amy Binder '94 (Founder and CEO, R|F Binder) about the power of communications to solve business problems. Amy highlights the dire need to bridge the gap between the communications and business disciplines --- they are intricately linked, and yet neither side is effectively trained to understand the other. In addition, the discussion dips into the topics of company values and authenticity, a need for social impact metrics, and how leaders must adapt company culture out of the societal changes brought on by the COVID pandemic.

    • 42 min
    Created with Purpose: Dilmah Tea & Resplendent Ceylon with Dilhan and Malik Fernando

    Created with Purpose: Dilmah Tea & Resplendent Ceylon with Dilhan and Malik Fernando

    On this episode of BRITE Ideas, JP and Matt speak with Dilhan Fernando (CEO, Dilmah Tea) and Malik Fernando (Managing Director, Resplendent Ceylon) about the creation and growth of the first owned and operated tea company in Sri Lanka, Dilmah Tea.  The Fernando brothers talk about their father's purpose in launching the brand -- creating a locally-owned single-origin tea -- and how the family maintains its mission to share great tea with the world, while supporting the environment and the country of Sri Lanka.  [NOTE: This interview took place several months before the May 2022 crisis in Sri Lanka, and we offer our thanks and our support to Dilmah Tea and the citizens of the country as they work through these troubled times.]

    • 38 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

SteveRosenbaum ,

Great Pod

Enjoy the conversations and the thinking - well done!

Top Podcasts In Business

iHeartPodcasts
NPR
Ramsey Network
Jocko DEFCOR Network
Guy Raz | Wondery
Andy Frisella #100to0

You Might Also Like

Vox Media Podcast Network
New York Magazine
The New York Times
Chuck Todd, NBC News
The Wall Street Journal
The Wall Street Journal