19 episodes

Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co

BRITE Ideas Columbia Business School Center on Global Brand Leadership

    • Business
    • 5.0 • 4 Ratings

Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co

    Don't lose the AI predictive forest for the genAI trees with Eric Siegel '98SEAS

    Don't lose the AI predictive forest for the genAI trees with Eric Siegel '98SEAS

    On Episode 19 of the BRITE Ideas podcast, Matt speaks with Eric Siegel '93SEAS '95GSAS '95SEAS '98GSAS '98SEAS (ah, the multiple degrees that accumulate during a custom-designed PhD effort), former faculty at Columbia University, and author of Predictive Analytics and, his latest, The AI Playbook. At the core of the conversation is Eric's reminder that traditional AI/ML efforts -- "predicting who will click, buy, lie or die," etc. -- are highly effective and still underutilized AI tools ...

    • 56 min
    Chipping away the sustainability roadblocks of consumption and externalities with Andrew Winston '99

    Chipping away the sustainability roadblocks of consumption and externalities with Andrew Winston '99

    On Episode 18 of BRITE Ideas, JP and Matt speak with Andrew Winston '99 (author, "Net Positive" and "Green to Gold") about the challenges and opportunities for business and society to tackle climate change. Challenged by Andrew to reverse the "can business really be sustainable and profitable" conundrum, the episode dives right into the need to broaden what is valued by business and society and to price environmental effects into business decision-making. Details of the shared responsibilitie...

    • 53 min
    Brand You: strategies for career authenticity with Allen Adamson and Amy Fuller

    Brand You: strategies for career authenticity with Allen Adamson and Amy Fuller

    On episode 17 of the BRITE Ideas podcast, JP and Matt speak with Allen Adamson (Co-founder of Metaforce; author of Seeing the How) and Amy Fuller (board director and former Chief Marketing and Communications Officer of Accenture) about how to better define personal branding to advance you career. The pair discuss the innate tensions around the need to be findable in a platform age, how to balance consistency and complexity, and how to build a reputation alongside a personal story.

    • 51 min
    The chase for optimal customer experience with Kaaren Hanson

    The chase for optimal customer experience with Kaaren Hanson

    In this episode of the BRITE Ideas podcast, JP and Matt speak with Kaaren Hanson (Chief Design Officer, Consumer and Community Banking, JPMorgan Chase) who shares her insights and actions of a systems-thinking approach to design truly great customer experiences. Hanson notes that organizational silos are still a major hurdle to brands developing truly great customer experiences, and she shares some structural and motivational steps she has taken at Chase to better connect the data and creativ...

    • 38 min
    How business strategy through design becomes brand reality - thoughts from the founders of COLLINS

    How business strategy through design becomes brand reality - thoughts from the founders of COLLINS

    On Episode 15 of the BRITE Ideas podcast, Matt and JP spoke with Leland Maschmeyer and Brian Collins, co-founders (and CEO and CCO respectively) of COLLINS. The pair dive deeply into the necessity of uniting business models, consumer behaviors and attitudes, and strategic foresight with design to effectively communicate the now and future vision of any brand. In particular, they highlight the value of building a great product from which all the value-based and brand identity considerati...

    • 57 min
    How tapping marginal behaviors can drive innovation with Helen Edwards

    How tapping marginal behaviors can drive innovation with Helen Edwards

    In Ep. 14 of BRITE Ideas, JP and Matt speak with Helen Edwards (Co-founder, Passionbrands) on her latest book From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First. Things kick off more broadly around the challenge to focus marketing around both reach and meaning which the assessment that most people do not really "love" brands. Then the episode dives into how to analyze marginal consumer behaviors with foresight techniques to get hin...

    • 42 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

SteveRosenbaum ,

Great Pod

Enjoy the conversations and the thinking - well done!

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