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Join us for our weekly in-depth conversation with leaders in business on topics related to real estate, mortgage, title, marketing, PropTech and more.

Brokerage Insider interviews the leaders in real estate and technology.

Brokerage Insider TRIBUS

    • Business
    • 5.0 • 3 Ratings

Join us for our weekly in-depth conversation with leaders in business on topics related to real estate, mortgage, title, marketing, PropTech and more.

Brokerage Insider interviews the leaders in real estate and technology.

    What Will Season 3 of Brokerage Insider Bring with TRIBUS CEO Eric Stegemann and new host Johnny Pfeiffer

    What Will Season 3 of Brokerage Insider Bring with TRIBUS CEO Eric Stegemann and new host Johnny Pfeiffer

    https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.)
    TRIBUS CEO Eric Stegemann discusses the brand new season of Brokerage Insider. Meet the new host of the show, Director of Coaching, Johnny Pfeiffer and see who he has on tap to interview over the coming weeks.

    • 10 min
    MLS Data, Real Estate Standards, and MLS / Brokerage Relations With CRMLS CEO Art Carter

    MLS Data, Real Estate Standards, and MLS / Brokerage Relations With CRMLS CEO Art Carter

    https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.)
    TRANSCRIPT:
    Hi, everybody. Welcome to brokerage insider the podcast where we interviewed the leaders in real estate and technology. I'm your host, Eric Stegemann. I'm the CEO of TRIBUS, one of the largest independent prop tech companies in the real estate space and provider of custom brokerage technology to medium and large brokerages in the United States, Canada, and even around the world.
    Now, in addition, I'm also the managing partner, TRIBUS capital, a private equity fund, focused on the prop tech. On today's episode, we have art Carter. Now art is the CEO of CRMLS. It's one of the largest MLSs in the country, and I'm really excited to dig in with him on a slew of topics today. Art, thanks for joining.
    Thank you for having me, Eric. Now I ask all my guests, you know, tell us a little bit about how you got to where you're at now. First of all, how did you get into real estate to begin with? So I've been working a couple of private and publicly held companies really on, you know, the technology and, and accounting actually fronts and had done some consultants.
    Especially on the technology side for a smaller mid-sized companies. And it was really looking for a, a new challenge and found a, a position with a local association in 1997, I believe it was. And from there kind of transitioned to where I'm at right now which is CRMLS which was at the time that I started in 2005 was MLSMLS. And we have grown from an organization servicing about 20,000 brokers, agents, appraisers to about 110,000 today. So a lot of growth, a lot of expansion, a lot of changes. And my job today is vastly different than it was when I first started. And I'm the type of person who loves a challenge. So it is kind of right up my right up my alley and.
    Well, so obviously being, being in charge of a, a, of an MLS has all sorts of of great pieces, but also probably some, some frustrating things that you deal with on a daily basis. So what's the, what's the the big kind of things are the things you're seeing right now, or that the MLS is dealing with that are maybe challenges that you're working.
    Well, in all honesty, the, the legal environment that we're facing some of the the legal environment and the, the restrictions that some of the things that are going on legally are, are placing on us as, as multiple listing services. That is a challenge. I think that, you know, we're really trying to.
    To accomplish moving in, in real time with the marketplace and providing brokers and agents with real value. And it's always difficult, especially when it comes to a policy standpoint and a rule standpoint, I think a lot of times, not so much necessarily at the brokerage level, but at the agent level, there is not a lot of education that is being done as to what the multiple listing service.
    What it does, what some of its requirements are, why those requirements are there. So that's always a difficulty that we face is that educational piece and throw COVID into that and our inability to get in front of people, you know, as effectively. Zoom's great. But. I'm a firm believer. Real estate is about relationships and most of those relationships are built face-to-face and, you know, sometimes one-on-one even, and COVID really, really put a Kirk in our ability to do some of the things that I really think that we needed to do to keep, you know, our brokerages and our agents kind of in the same ballpark as what it is that that is going on in the industry.
    Our difficulty always lies in the fact that there's such a high turnover amongst our members. And when I go out and speak, it's not all that surprising when I ask people, how, how many of you have been are newer into the business and have been in the business for less than seven years to have 50% of the crowds crowd raised their hands?
    75% of our agents probably don't even remember life before Zillow....

    • 48 min
    Red Oak Realty CEO Vanessa Bergmark Discusses Conferences, Brokerage Content, and In-House Video

    Red Oak Realty CEO Vanessa Bergmark Discusses Conferences, Brokerage Content, and In-House Video

    https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.)
    TRANSCRIPT:
    Hi everyone. And welcome to another episode of brokerage insider. This is the podcast where we interview the leaders in real estate and real estate technology. My name is Britt Chester, and I'm the host of today's episode. I'm also the director of client success here at Tribus. We're one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to small, medium, and large brokerages all over.
    And today on the show, we're going to be talking with red Oak Realty, CEO and owner, Vanessa Bergmark. But that's a thanks for joining us. Thanks for having me. That's I'm really excited to jump right into this. I know you and I have worked a little bit together in the. Today, we actually get to kind of talk about where we are in the industry where red Oak is positioned in a lot of other exciting things.
    I think the first thing I kind of want to talk about is Inman connect, where you and I also just kind of met in person for the first time. I love to hear kind of your thoughts on the conference and as we're returning to conferences, kind of what that's like. So if you wouldn't mind let's, let's start with the panels you were on, what you talked about and kind of your thoughts around.
    Well, I think it's funny that we've worked with each other probably for about two years. And I spoke to you quite often in your former position and had never met with you in person. And I think that's the great part about it. And then connect is the, the meeting people in real life, right? So we know them in the social and digital media world.
    We've known them, you know, you were in Colorado and we were working on projects and PR together, but I never really met you in person. The relationship is it goes up a notch and the network goes up a notch when you actually have that human interaction. So that's something that I've always gotten from connect.
    I've been there going there for probably, oh God, I think it's gotta be at least 12 years and at least 10 years of, of doing panels and, and, you know, being on stage and being in those conferences and, and, and engaging with the audience and coming up with content. So do I think it's going to stay the same?
    Well, interestingly enough, I thought the format I've been to a couple of conferences since. I guess the pandemics are technically over, but since we, you know, got out of lockdown and I think what's interesting is they feel very much the same. You know, we're wearing masks, we've got some social distancing and some weird plexiglass and things like that.
    But on a whole, I don't think the content has changed too much. And I don't think. The, the values that you're taking away from the conferences has really changed. So I have, I was actually surprised to see that it was very much the same as it had been pre pandemic. I think the bigger question is how will they change moving forward?
    To me, the content at, at all of these events has been somewhat secondary to the relationships that are formed. You know, after the content has been shared and spread and, you know, th th the dinners or the grabbing drinks, or the meeting up in the hallway, all those things are really aware of the. Is built.
    And I think that in my own career and within my own brokerage, I can say so many of my very strong relationships have come from the halls of those conferences in connecting. How do you think the content could change? One of the things, and one of the things I really had as a takeaway was we kind of have an opportunity to maybe explore new ground within the content.
    And so you know, in the past, you know, everything has been focused on real estate and it's been focused in marketing. And I think the keynote speakers are all. That's sometimes Inman does a really good job of like pulling in these keynote speakers that are either residual or kind of

    • 37 min
    Mastering Digital Door Knocking To Get Listings with DropOffer CEO Greg Burns

    Mastering Digital Door Knocking To Get Listings with DropOffer CEO Greg Burns

    https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.)
    TRANSCRIPT
    Hi everybody. And welcome to brokerage insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegemann. I'm the CEO of Travis. We're one of the largest independent prop tech companies in real estate provider of custom brokerage technology to medium and large sized brokerages in the United States, Canada, and around the world.
    In addition, I'm the managing partner for Travis capital. We're a private equity fund focused on the PropTech and. On today's episode, we have Greg burns. Greg is the co-founder and CEO of drop offer a company that if you were at the inbound conference recently, you probably saw all over the place. It's an app that helps dial you into off-market listings.
    And we'll learn more about how that happens, cause I'm sure our listeners will be intrigued by that lead in on top of being the CEO of drop-off or Griggs, a licensed realtor with compass and previously had his license with Sotheby's and elite Pacific property. Great. Thanks so much for joining us.
    Eric is so great to be here with you and your listeners. Well, let's dive in. And, and first of all, I'd like to know, and I always ask people that have been in the industry for awhile, and it definitely seemed like you've been in the real estate brokerage industry for awhile. What got you into real estate?
    Yeah, I've always loved architecture. I remember when I was a young child just drawing floor plans and kind of building my dream house and that actually evolved into. A bit of a career in construction. I was a project manager for an ultra high end builder, and I really got to know what it took to build these homes.
    And granted, I was pushing the pencil. I wasn't necessarily, you know, swinging and hammer, but I understood the value of each nail. I understood the finished detail that goes into all these homes. And you would slave, you know, you would, let's put it this way. You would spend months and months and months building these homes.
    And at the end of the day, I just will never forget where a real estate agent would come in. Spend about 30 days, you know, marketing it and ultimately selling it and making like three times as much money as I did for this, these efforts that we were doing to build these homes. So I quickly realized like, oh, maybe I'm at the wrong part of this transaction.
    And I quickly went and got my real estate license and leveraged my, my knowledge about these homes, especially in the high end world to, you know, jump kind of feet first into the. Ultra high end real estate world. Quickly kind of rise to the top because I was able to explain this the golden thread, right?
    What, what into some of these really special homes. And it was, it was really a great it was an added tool for me when I'm going to listing presentations to be able to start firing off all these finishes and the details that went into these homes before the homeowner would even go and you know, start exceeding.
    Explaining some of these, these finishes that went into these homes and that really allowed me to pick up listings quickly and start selling some of these really beautiful, beautiful homes. And it it quickly led to this ability to. Established myself as an agent and then move on. And we started establishing ourselves as brokerages.
    And that was first as a small company, small company called elite Pacific, and then ultimately led and led to the ability to bring compass Hawaii over here, which has been, been nothing short of fantasy. And, and so obviously you're an agent with compass which, you know, I, I will say we have probably about half of our listeners are, are intrigued and would like to, to dig into that more than we probably will today.
    And other half of our listeners are like, gosh, darn it. Compass that are out there. So what, you know, I have to ask the question of, of

    • 38 min
    Breaking down the exploding rental market with RentSpree CEO and co-founder Michael Lucarelli

    Breaking down the exploding rental market with RentSpree CEO and co-founder Michael Lucarelli

    https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.)
    TRANSCRIPT:
    Hi everybody. And welcome to brokerage insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegemann and I'm the CEO of Travis. We're one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to medium and large sized brokerages in the United States, Canada, and even around the world.
    In addition, I'm the managing partner of Travis' capital, a private equity fund focused on the prop tech industry. On today's episode, we have Michael Lucarelli. Now Michael is the co-founder and CEO of rent spree at leasing management tool that has been focused on the MLS industry recently. And I'll, we'll be sure to dive a little more into that, Michael.
    Thanks so much for joining us today and thank you so much, Eric. Really glad to be here and excited to chat with you today. Yeah, so let's dive in. So, you know, the first question that I pretty much ask all of our guests is how did you get into real estate and real estate tech? Yeah. So going back a couple of years ago is when I first actually moved.
    So I'm from the east coast and I moved to California. It was about 2014 or so. And so a lot of what I experienced was first originating as a renter. And so I had done it quite a bit of moving around up until that point and just saw how there's really a massive number of people that are renting. And the U S again, kind of looking at it from the renter lens and that it was just a completely fragmented process where when you're a renter, you're kind of thrown through these loops where you have to submit your application to many different properties if to pay fees over and over again, you don't really hear back.
    There's a question of information security with your sensitive information. So I saw all that on the renter side and then kind of combining that a little bit. I actually ended up getting my real estate license and hung it at a local Remax. And so I really put both pieces together where on one hand I was renting and saw that.
    And then I was working in the Remax office and I saw actually a ton of agents that were working with rentals or at least trying to, and at this office. Considering how many people were working with rentals on a regular basis? I was surprised that there was no tools. There was no resources, even like the broker didn't really have any feedback or advice to give to agents on how to handle these types of rental transactions when agents were working with lease listings and representing renters.
    And so I just saw a huge gap in an opportunity and given how large renting is in the us. Just like saw big chance for me to kind of come in and create a standardization that can streamline these processes for renters. But of course, also now a lot of what we do is focusing on agents, brokerages landlords, property managers, MLS.
    So from a high level, you know, just to, so that everybody is listening. And can you give us a high level understanding of exactly what rents Bree does for either the broker or the consumer? Yeah. W what rent-free does, is it really looks at You know, like these rental transactions, and this is not necessarily something designed for property managers.
    Although we do have property management companies that use rent-free it's really for agents that are mainly focusing on selling and buying, but they may have from time to time the opportunity to work on a rental, whether they have a lease listing and they're representing a landlord, or they might represent a renter.
    And so Given how many people, how many people are kind of working on those types of transactions and spree really seeks to streamline that process as much as possible, because we know that typically. Agents and brokers don't tend to earn as much on rental commission. And so when you have these situations where...

    • 33 min
    Digital Marketing and how Real Estate Agents Can Generate More Leads to Earn More Deals with Nick Markman

    Digital Marketing and how Real Estate Agents Can Generate More Leads to Earn More Deals with Nick Markman

    https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.)
    TRANSCRIPT:
    Hi everyone. And welcome to another episode of brokerage insider. This is the podcast where we interview the leaders in real estate and real estate technology. My name is Britt Chester. I'm the host of today's episode. I'm also the director of client success here at TRIBUS.
    We're one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to small, medium, and large brokerages all over the world today on the show, we're going to be talking about marketing and specifically digital marketing, and we're joined by Nick Markman.
    Principal product strategists at vocalize. Nick, welcome to the show. Hey, Britt. Happy to be here. Thanks for having me. I think digital marketing is a really exciting topic right now, as we enter this kind of like, I don't want to say post COVID, but this, this next phase. But before we get into it, Nick, tell us a little bit about a vocalize as well as a little bit about your.
    Yeah, absolutely. So a vocalize we're collaborative marketing platform. So we basically enable local, small and medium businesses to easily execute sophisticated digital marketing. And we do that by partnering with their, either their national brand, like their. Where we partner with technology platforms, you know, like try this or other CRM website providers.
    And through that collaboration of partnering with the what we call the sponsoring partner and the data that they have and, you know, getting a marketing platform, that's integrated with the tools that those agents and brokers are using. We're able to accomplish marketing outcomes on behalf of the, those users that they wouldn't be able to achieve with.
    That collaboration and also saved them a lot of time. You know, we'll talk about this, you know, I think throughout the conversation, but the reality is that, you know, local and small businesses some of them may be great marketers, certainly. But to be an expert in, in digital marketing, certainly requires a lot of time and resources to truly be an expert at.
    And a lot of those businesses that they just don't have that, right? If you're an agent or a broker, you're going to be spending most of your time selling houses and managing your relationships. So our ideas that we want to be that digital marketing easy button that allows them to still get all the performance that they want from digital marketing leads, revenue.
    But by spending a lot less time doing so. And doing so in a, in a really seamless way where they don't really need to set anything not bright. So by doing that, we've seen, for example, in real estate agents and brokers go from spending nine hours a week, marketing their business to nine minutes. And we've seen dramatic performance results as well, seeing 400% stronger performance than when they're doing it on.
    Yeah. I mean, I, I know real estate agents are there's, there's so much of an ask on a real estate agent today, right? Like there's so much expectation as to the service that they're, that they're meant to provide. And, and whenever I'm, you know, working one-on-one with either agents or brokerages, it's always a matter of looking at, you know, how much time do we have in the week and how.
    Can we really allocate to not just learning and understanding digital marketing, but also deploying that and seeing a solid return there. So I think, you know, tools, you know, I know at Tribus we've, we've partnered with a vocalize and I think that this partnership has been, you know, just in its infancy right now.
    One of our, one of our more exciting ones, just because it provides new opportunities for us. To, to put their face out there to put their name out there, to put their properties out there. So we'll, let's, we'll get into that here in a little bit. But before we do, I'd love to kind of jump back to the, the the, the...

    • 39 min

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