Bryce Henson's Podcast brycehensonbh@gmail.com (brycehensonbh@gmail.com)

Technology has taken over the fitness industry. Whether it’s used to market your gym, hold your members accountable, or to take online payments from clients, it’s pretty much the standard for any health-conscious person looking to get fit. 
In today’s Fitness Franchise Podcast, Bryce Henson speaks with Mark Springer, co-founder of Avatar Nutrition, a total body transformation system that helps you eat for a life you love while gaining total control over your weight and body fat! Mark shares how he bootstrapped Avatar Nutrition, the importance of knowing your numbers in business, how to provide top-tier service to your clients, and so much more. 
“The lessons that hurt the most are the ones you learn the best.” -Mark Springer
Here's what you don't want to miss:
3:00 How Mark overcame his childhood obesity
8:55 Post-college and getting into the fitness industry
12:12 Writing out a business plan and applying what he learned from a book
14:40 Bootstrapping a start-up and the hurdles along the way
17:20 The importance of an operating agreement and buying out a partner
20:00 Working with a CPA and knowing how to allocate money
22:47 The power of flex dieting and building a technology platform
27:20 The learning curve of an average user and breaking habits
30:04 Tracking your diet and eating food that you enjoy
35:00 Leveraging your critical thinking skills and returning to first-principles
38:02 The two-piece puzzle to fitness and the part you’re missing
41:53 Using technology to provide top-tier service to clients
45:57 Why you should focus on being a client-centric business
Bryce Henson's Website:
https://brycehenson.com
Connect with us on the socials:
Facebook https://www.facebook.com/realbrycehenson
Instagram https://www.instagram.com/realbrycehenson
LinkedIn https://www.linkedin.com/in/realbrycehenson

What does it mean to achieve peak performance? What physical and mental pain would you need to overcome to do so? There's a lot of conditioning the mind and changing perspective on how we view ourselves to develop this mindset. Changing your perspective and healing starts with awareness, dedication, and often finding the right person to guide you through the journey.  In today's Fitness Franchise Podcast, Bryce Henson speaks with Dr. Christopher Stepien, the founder of Barefoot Rehab. Dr. Chris and his team provide a holistic approach involving meditation, anti-inflammatory diet, stress management, fitness, education on psychedelics, and ancestral healing. He shares his story of depression and anxiety, how emotional wounds will hold you back, what it takes to run a thriving wellness practice, and so much more. 
Here's what you don't want to miss:
3:50 The importance of sharing your vulnerabilities
7:45 Running a CrossFit gym and falling short of expectations 
11:00 Why you need an ironclad partnership agreement
14:20 Building a business model that works if you work it
16:45 The attraction of personal development and self-discipline
19:53 Understanding your zone-of-genius and adding value to others
22:50 Addressing chronic adhesion pain and improving your life
25:47 Psychedelic medicine and their impact on the mind
29:30 What it takes to run a thriving wellness practice
32:35 Connecting with people who believe in your vision
35:27 Finding your true passion and being rebellious 
Bryce Henson's Website:
https://brycehenson.com
Connect with us on the socials:
Facebook https://www.facebook.com/realbrycehenson
Instagram https://www.instagram.com/realbrycehenson
LinkedIn https://www.linkedin.com/in/realbrycehenson

What if you woke up tomorrow unafraid of failure? What if someone told you failure is the secret to success? Ask any successful individual, and they're likely to tell you their most significant accomplishments came from failing. Their success came from realizing that failure is not the end. It's simply the beginning of the next attempt.  In today's Fitness Franchise Podcast, Bryce Henson speaks with Fernando Bonato, founder of Double Win Consulting, a marketing agency helping brick and mortar businesses dominate their local market. 
Fernando is also a former business coach who helped take Fit Body from a licensing program to a franchise system, helped successfully open over 150 locations, and managed the Fit Body Mastermind for new franchisees. 
He shares his professional insight into the world of digital marketing, what to look for in a marketing team, why success is on the other side of failure, and so much more. 
"If you want longevity, if you want to market your business for the long haul, for years to come, you have to pace yourself and learn about your audience." -Fernando Bonato
Here's what you don't want to miss:
2:45 Immigrating to the US and chasing the American Dream
10:00 Developing a franchise model and open new locations
15:25 Being a high performer and stepping up as a leader
20:39 Outsourcing your marketing team and generating more leads
25:25 Finding the right marketing advice and playing the long game
28:05 The marketing tactics that work and split testing your ideas
31:22 The complexity of digital marketing and hiring a team
36:00 Marketing concepts and making sense of the data
40:30 The stoic philosophy and searching for timeless wisdom 
44:30 Preparing for failure and how action alleviates anxiety
48:19 The pitfalls of routine and the power of personal development 
Bryce Henson's Website:
https://brycehenson.com
Connect with us on the socials:
Facebook https://www.facebook.com/realbrycehenson
Instagram https://www.instagram.com/realbrycehenson
LinkedIn https://www.linkedin.com/in/realbrycehenson

Breaking into any industry is never easy, and the fitness industry is no exception. Before you begin your journey, you'll want to identify a market segment, what services you'll offer, and begin to define your target audience by characteristics such as demographics, interests, needs, and location.  In today's Fitness Franchise Podcast, Bryce Henson speaks with Steven Hadley, author, public speaker, franchise owner, and National Director of Fit Body Forever. The Fit Body Forever program is designed for adults 55+ years old and Baby Boomers who want greater health, better physical function, and to stay fit and active for the long haul. 
Steven is constantly evolving and adapting to the needs of franchise owners, their clientele, and the communities they live. He shares his story of bootstrapping his first location, how to differentiate yourself in the marketplace, why a senior clientele is good for business, and so much more.
Here's what you don't want to miss:
4:20 Connecting with people and building credibility
7:12 Bootstrapping your business and overcoming defeat
12:40 How taking action builds momentum and the key to success
16:42 How to differentiate yourself from the completion 
18:35 The importance of emotional intelligence and self-awareness
21:20 Uncovering your blind spots and knowing your strengths
26:06 Tapping into a new market and the gratefulness of a senior clientele
32:06 Making mistakes with clients and recognizing their needs
38:10 Working in your business versus working on your business
41:17 Having a positive attitude in times of crisis and chaos
Bryce Henson's Website:
https://brycehenson.com
Connect with us on the socials:
Facebook https://www.facebook.com/realbrycehenson
Instagram https://www.instagram.com/realbrycehenson
LinkedIn https://www.linkedin.com/in/realbrycehenson

As a business owner, it's your vision and leadership that drives the direction of the ship. However, it means nothing without the dedicated individuals working alongside you. It's ultimately the team that will help you achieve the end goal. If you're able to lead them, your business will rise, but if you fail to acknowledge that the buck stops with you, you will eventually fail.  In today's Fitness Franchise Podcast, Bryce Henson speaks with Matt Schneider, the Executive Director of Franchise Development of Fit Body Boot Camp and instructor for the Modern Day Knight Project. Matt's journey from a police officer to a US Marshall, SWAT Team member, and eventually a fitness entrepreneur is not one you want to miss. He explains the mindset it takes to be a success, keeping a level head in times of chaos, ineffective leadership, the power of proximity, and so much more.
"Nobody really ever achieves a high level of success by themselves. People can achieve certain amounts of success, but if you want to have real success and real impact, it requires a team." -Matt Schneider
Here’s what you don’t want to miss:
7:00 Combining special ops with a strong self-defense community and tactical leadership
10:00 The value of persistence and the mindset it takes to achieve your goals
14:14 The importance of being intentional with your actions and going beyond your responsibilities
16:32 Keeping a level head in times of chaos and making split-second decisions
18:52 The importance of a team element and when the ego can be detrimental 
21:34 Building self-awareness and overcoming your selfishness
26:05 Burning through your working capital and knowing when to pivot 
30:27 Ineffective leadership and the proximity of a power
33:46 Having the end in mind and opening the next chapter 
39:13 Selling a private business and jumping into a franchise
41:10 Surrounding yourself with good people and building those connections
46:20 Passing on your business experience and elevating new entrepreneurs 
53:10 Leveraging your background to help men level up in life
Bryce Henson's Website:
https://brycehenson.com
Connect with us on the socials:
Facebook https://www.facebook.com/realbrycehenson
LinkedIn https://www.linkedin.com/in/realbrycehenson
Instagram https://www.instagram.com/realbrycehenson

Within the walls of any successful fitness gym, it's the culture that sets the stage for success. As an owner, it's your responsibility to put the right people in place who carry out the values, mindset, behaviors, and beliefs that inspire clients to keep coming back. The bottom line is that culture will make or break your organization and be your greatest competitive advantage if done right. 
In today's Fitness Franchise Podcast, Bryce Henson speaks with CJ Wehrkamp, a Fit Body Boot Camp franchise owner and CAP Coach (Coaching & Profitability), who helps dozens of franchise owners scale their business. 
CJ gives us his insight into building a winning team that shares your vision, the importance of leading yourself before others, employees versus team members, how to follow up with leads, working with family, and so much more. 
"When you're in the moment, you don't really see the learning lessons you could take from a situation. But what I learned is how you lead yourself, and your team is everything." -CJ Wehrkamp
Here's what you don't want to miss:
2:40 What it takes to build self-confidence and going with your gut
7:12 Lessons learned and how to set your team up for success
8:26 How to differentiate an employee from a team member
10:25 Starting a new location and facing the many unknowns
13:25 Being in the trenches and getting your business off the ground
15:05 The importance of leading yourself before leading others
18:15 Working on the business versus working in the business
20:29 Build a team that genuinely loves showing up every single day
24:30 Being above average and why you should be client-centric
27:00 How to build a team culture that clients love to experience
30:20 The perfect follow up system and increasing client retention 
34:10 Re-engaging leads and levering new programs to add value
37:08 Evolving your marketing strategy and reaching more leads
43:10 Working with family and setting the right expectations
48:15 How to deliver an epic amount of energy for your clients 
53:00 Making decisions and course-correcting along the way
57:07 The importance of vision and the support of your team
 
Bryce Henson's Website:
https://brycehenson.com
Connect with us on the socials:
Facebook https://www.facebook.com/realbrycehenson
Instagram https://www.instagram.com/realbrycehenson
LinkedIn https://www.linkedin.com/in/realbrycehenson