Brynne Tillman | 1st Connections: Yours Lowest Hanging Fruits on LinkedIn

What’s the best way to get referrals on LinkedIn?

Find out in this episode of “The Sales Evangelist Podcast.” Host Donald Kelly speaks with Brynne Tillman, an expert leveraging LinkedIn for sales outreach. 

Brynne provides valuable insights and practical tips on using LinkedIn to secure referrals. Her game-changing strategies will help you master the art of building valuable relationships, sparking meaningful conversations, and closing more deals. 

Ready to supercharge your sales game? Listen to this electrifying episode now!

Brynne Tillman’s Background

• Brynne is a renowned expert in LinkedIn outreach, particularly in helping sales professionals establish credibility and start conversations with potential customers. 
• She highlights the importance of leveraging social proximity and delivering value through LinkedIn outreach to facilitate genuine conversations and identify potential opportunities.

Understanding Referrals on LinkedIn

• Brynne emphasizes the significance of understanding social proximity and leveraging connections to reach targeted prospects through referrals, introductions, and permission to name-drop. 
• She breaks down the concept of referrals, introductions, and permission to name-drop, shedding light on how each approach facilitates trust-based interactions and fruitful opportunities.

The Power of Referrals

• Brynne provides statistics on the effectiveness of referrals, citing impressive connection rates, call acceptance rates, and the conversion of referrals into pipeline opportunities.
• She emphasizes the potency of referrals and introductions in establishing trust and credibility, ultimately leading to meaningful sales conversations and opportunities.

Making Referral Outreach Practical

• Brynne shares practical tips for making referral outreach easy and effective, emphasizing the importance of connecting to a vast network of professionals and past clients on LinkedIn. 
• She also encourages sales reps to start with warm connections and gradually expand their outreach to leverage their broader network effectively.

Overcoming Challenges and Embracing Relationship-Centric Outreach

• Donald and Brynne discuss the challenges of implementing relationship-centric outreach in sales environments that often prioritize volume-based activities. 
• Brynne addresses the reluctance to adopt a more personalized and relationship-focused approach, highlighting the importance of filling the comfort zone and practicing with existing relationships to overcome initial hesitation.

Advice for Sales Representatives

• Brynne offers practical advice for sales reps looking to implement referral outreach, emphasizing the significance of targeting warm connections and networking partners to initiate the referral process. 
• She encourages sales reps to seize the opportunity to leverage LinkedIn for effective and genuine outreach.

Connect with Brynne Tillman

• Gain more of Brynne's wealth of knowledge and the resources available through her podcast, "Making Sales Social," and her free library at socialsaleslink.com. 
• Connect with Brynne on LinkedIn and access her valuable resources for enhancing their LinkedIn-based outreach strategies.

Brynne Tillman shares powerful insights on leveraging LinkedIn for sales success. If you're ready to revolutionize your approach to sales and transform your LinkedIn game, this episode is a must-listen. 

Discover how this game-changing episode will redefine your approach to LinkedIn and sales!

“It's just our observation and statistics from ourselves and our clients that about 50% of the people you get referred to, 100% will connect with you. I