51 min
Budweiser's Infamous Craft-Beer Smear Taplines
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- Food
The dust had hardly settled on Anheuser-Busch InBev’s 2015 acquisition of Elysian Brewing Company when Budweiser’s Super Bowl ad, “Brewed the Hard Way,” poured salt in the wound by punching down at the entire craft brewing industry on the biggest stage imaginable. Today on Taplines, we’re joined by Elysian cofounder Dick Cantwell for a look back at that pivotal moment, when ABI did a little mask-off mudslinging at America’s microbrewers even as it was actively buying into the segment. Don't forget to like, review, and subscribe!
Hosted on Acast. See acast.com/privacy for more information.
The dust had hardly settled on Anheuser-Busch InBev’s 2015 acquisition of Elysian Brewing Company when Budweiser’s Super Bowl ad, “Brewed the Hard Way,” poured salt in the wound by punching down at the entire craft brewing industry on the biggest stage imaginable. Today on Taplines, we’re joined by Elysian cofounder Dick Cantwell for a look back at that pivotal moment, when ABI did a little mask-off mudslinging at America’s microbrewers even as it was actively buying into the segment. Don't forget to like, review, and subscribe!
Hosted on Acast. See acast.com/privacy for more information.
51 min