Bug Bux Podcast Allan Draper and Eric Bassett

Tune in to this episode and catch Allan and Eric as they share their top five strategies for distinguishing your company from others. In today’s episode, Allan and Eric answer a question posted in the Bug Bux Facebook Group: How to differentiate your company from competitors in a meaningful way? They discuss the importance of creating a personal connection not only with your customers but also with your employees. As a PCO, it's crucial to remember your core foundational strengths, and values, and leverage them to set yourself apart.

This episode offers expert insights and actionable tips to help you effectively market and grow your pest control company. In today’s episode, Allan and Eric welcome back Mat Rogers for the 5th time on the podcast. Mat is the COO of Lizard SEM. Mat talks about Local Service Ads, which are Google's paid advertising platform that helps local businesses to connect with potential customers in their area. The variables that determine an LSA's ranking include the business's proximity to the searcher's location, the business's ratings, and the responsiveness of the business to customer inquiries.

Mat can be reached at 
 https://lizardmarketing.co/  or on Instagram https://www.instagram.com/lizard.marketing/

 Mat has recorded 4 episodes with us, if you haven’t listened to them yet, I encourage you to check it out his previous episodes:
Episode 33 “The Facts and Fallacies of Scaling a Pest Control Company with Digital Marketing” dropped on May 26th, 2022 
Episode 39 “Why Marketing is Worth the Investment for Your Pest Control Company” dropped on July 7th, 2022
Episode 57 “How to Optimize Your Website for SEO” dropped November 10th, 2022
Episode 65: “Tips to Help Convert Your Leads Into Revenue with Expert Mat Rogers” dropped January 12th, 2023

In today’s episode, Eric welcomes Josh Zuniga back to the show. Josh is the owner of Zunex Pest Control. Josh not only experienced tremendous success in door-to-door sales, he also took that knowledge and started his own pest control company. Josh advises that young PCOs should focus on their strengths and outsource their weaknesses to be successful. This episode is filled with valuable insights that can aid you in attaining your goals as a pest control owner. 

In today’s episode, Allan and Eric discuss valuable insights on how to determine which aspects of your pest control company should be centralized or decentralized. A centralized approach to running your company can help optimize efficiency and productivity, allowing individuals to work together more effectively towards a common goal. By listening to this episode, you can gain a better understanding of how to structure your business for success and achieve your long-term goals.

In today’s episode, Allan and Eric discuss how PCO’s can safeguard their profitability by having a strategic price increase plan.
Although implementing price increases can be intimidating, it is a necessary measure to optimize profits and secure the longevity of your pest control company.

In today’s episode, Allan and Eric talk about ways a PCO can scale their company while keeping a healthy work-life balance. It is important to be intentional with your time and prioritize what matters most to you. Maintaining a healthy and fulfilling life both at work and outside of work helps reduce stress, improve mental, and physical health, and increase overall well-being.