157 episodes

Build A Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

Build A Big Podcast - The Marketing Podcast For Podcasters Big Podcast

    • Marketing
    • 4.5 • 21 Ratings

Build A Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

    5 Podcasting Lessons From Mike Pence

    5 Podcasting Lessons From Mike Pence

    Mike Pence doesn't seem to talk a lot. You see a lot of photos of him, but he's usually behind Donald Trump and he doesn't say much.
    But before Mike Pence was Vice President, he was a talk radio host.
    His show is predictable. Then, like know, you know where Mike Pence stands on issues like gay rights, marriage, and abortion.
    Mike Pence is a great spokesperson for the power of podcasting. And I talk more about what you can learn from his talk radio experience on this episode.
    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to double your podcast audience.


          

    • 12 min
    Podcasting Stories Wanted

    Podcasting Stories Wanted

    I'm working on a podcasting project and looking for stories about podcasting that fit within the following categories:
    A "Bad" Podcasting Experience - Have a funny (keep it light) story about something that went horribly wrong during a podcast session? A bad guest?

    Your Podcasting Origin Story - How did you get starting in podcasting?

    A "Because Of My Podcast" Story - What has happened to you that wouldn't have happened had you not had a podcast?

    Marketing Via Podcasting - Are you marketing yourself or spreading an idea via podcasting?

    Diversity In Podcasting - Are you part of a group that is underrepresented in traditional media and using podcasting to connect to people within that group?

    Guesting On The Podcasts Of Others - Are you using the podcasts of others to connect with people, market yourself, or spread a message? If you've for a story that fits into one of the above categories, please contact me and I'll send you a link to upload audio of it.
    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to double your podcast audience.


          

    • 6 min
    The Podcast T-Shirt Business

    The Podcast T-Shirt Business

    I posted some merch photos on the Big Podcast Instagram account and got a comment from Kyle at Gagglepod Studios that this story would make a good podcast.
    So here it is.
    Branded merchandise isn't for everybody, but if you have the right audience, it can be a substantial part of your business.
    In this episode, I talk about how many "musicians" are known more for their t-shirts and other merch than they are for their music. I also talk about how you can easily as t-shirts and other merch to your business.
    Want an example? Big Podcast t-shirts
    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.


          

    • 12 min
    OOPS! I Screwed Up!

    OOPS! I Screwed Up!

    I subscribe to my own podcasts, not because I'm some kind of narcissist or I'm trying to boost my stats, but because when I see the download happen on my podcatcher, I know the feed is working OK.
    A couple of days ago, I happened to actually listen to the episode I downloaded. 
    The edits were sloppy. Then the episode "ended," but I kept going...and I realized I had uploaded a partial edit with raw tape at the end.
    Fortunately, I didn't say anything embarrassing.
    I'd already found a BIG problem in the episode that I wanted to talk about before I realized the editing mistake. On this episode, I talk about that as well as "rules" you should always follow when recording your podcast.
    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.


          

    • 8 min
    The "Pod Decks" Switcheroo - Part 2 (w/ Larry Roberts)

    The "Pod Decks" Switcheroo - Part 2 (w/ Larry Roberts)

    On the previous episode, I talked about Pod Decks (and used them) with Dave Jackson from School Of Podcasting.
    I like the idea of Pod Decks, so on this episode, I asked the same Pod Decks questions to Larry Roberts from Readily Random just to see what would happen and also to get a second opinion on the value of using Pod Decks as a podcasting tool.
    SPOILER ALERT: Pod Decks is a cool system that has a lot of flexibility and will allow you to go places with your interviewing that you probably wouldn't go otherwise. Pod Decks alone won't make you a better interviewer, that's something that only happens from spending time behind the mic, but it's a fun tool that will help you create some great episodes of your podcast. 
    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.


          

    • 12 min
    The "Pod Decks" Switcheroo - Part 1 (w/ Dave Jackson)

    The "Pod Decks" Switcheroo - Part 1 (w/ Dave Jackson)

    I talked about Pod Decks on the previous episode.
    Here's what it says when you go to the Pod Decks website:
    I created Pod Decks to be a tool for any podcaster whether you are just starting out or a pro-podcaster to help grow you audience, have deeper conversations, and set yourself apart from all the other interview podcasts online.
    Sounds good, right? 
    On this episode, I put Pod Decks to the test with Dave Jackson from School Of Podcasting.
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.


          

    • 17 min

Customer Reviews

4.5 out of 5
21 Ratings

21 Ratings

Brian Oke ,

Pays it forward

David’s podcast has helped me to improve my own podcast. The free downloads from his website are an example of giving first. Thanks David. Brian-Republic Keeper.

Strangedunn ,

Always delivers

David is the real deal: gives great ideas with a sincere intent of helping the people around him succeed. Podcasters: give a listen. You'll get good info!

organic grill nyc ,

Great book ! Great podcast

This book and podcast was very instrumental for us to start our own video podcast ! Thanks so much!
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