151 episodes

Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

Build a Big Podcast - The Marketing Podcast for Podcasters Big Podcast

    • Business
    • 4.6 • 23 Ratings

Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

    How I Got My First 2000 Subscribers (Big Podcast Insider Issue 87)

    How I Got My First 2000 Subscribers (Big Podcast Insider Issue 87)

    This is the audio companion to Issue 87 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.
     
    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
    Topics: This is why people will subscribe to your podcast ... Amazon (Like Podcasting) Has a "Trust" Problem How to Build Trust in Relationships with Smart Content Marketing How I Got My First 2000 Subscribers YouTube Band's Partnership Ends in Supreme Court
    Links to Things I Talk About: Big Podcast Insider - Podcasting Newsletter 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.





         

    • 17 min
    How to Get Other Podcasters to Spread Your Message

    How to Get Other Podcasters to Spread Your Message

    The previous episode of Build a Big Podcast was a "Side Car" Episode built around content from Doc G from Earn and Invest and Dave Jackson from School of Podcasting. 
     
    Then things got interesting ...
     
    Dave Jackson took my "Side Car" and attached it to this episode of his podcast, School of Podcasting.
     
    This is a great example of what happens when you combine resources and skills with another podcaster in your space and it's something that you can easily get going for your podcast, starting with your next episode. And it gets even bigger than what Dave and I did ... I talk all about that on this episode.
    Links to Things I Talk About: School of Podcasting Riverside 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.





         

    • 13 min
    How to Turn Down Podcast Guest Pitches w/ Doc G and Dave Jackson

    How to Turn Down Podcast Guest Pitches w/ Doc G and Dave Jackson

    It's not uncommon for even moderely successful podcasts to to get 20-30 guest pitches per week. These pitches are often listeners who have a related story they'd like to tell.
     
    But are these potential guests and stories a good match for your podcast? And if not, what's the best way of handling this?
     
    How to select guests (and stories) for your podcast and how to turn down the ones that aren't a match is the topic of this episode. If you're pitching yourself (or another potential guest) for a podcast, you can flip this info to learn how to be more successful at it.
     
    NOTE: This is an example of a "Side Car" Episode and features content from Doc G from Earn and Invest and Dave Jackson from School of Podcasting. For more episode templates, check out 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience.
    Links to Things I Talk About: School of Podcasting Earn and Invest Riverside 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.





         

    • 29 min
    My Guest Died – Now What?

    My Guest Died – Now What?

    If you do enough interviews, somebody whom you've interviewed is going to die. Sometimes this will happen before you release the episode.
     
    Then what? And what do you do if somebody dies after an episode has been released?
     
    In this episode, I share my thoughts on the reality of doing lots of interviews (and sometimes even just a few) and options for how to handle situations of death, stroke, and sunstance abuse that affects your guests. I also share some great interview questions to help you get important people on tape.
    Links to Things I Talk About: My Spouse Has Dementia Riverside Great Questions by StoryCorps This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.





         

    • 16 min
    Podcast Social Media Plan (Big Podcast Insider Issue 86)

    Podcast Social Media Plan (Big Podcast Insider Issue 86)

    This is the audio companion to Issue 86 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.
     
    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
    Topics: Podcasters Don't Read 3 Steps for a Big Podcast Launch (or Relaunch) Batch Creating Bonus Content for Podcast Episodes Are Your Podcast Episodes Boring? Steal These 10 "Newsletter" Monetization Tips The Principles of Online (and Podcast) Marketing
    Links to Things I Talk About: Big Podcast Insider - Podcasting Newsletter 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience Podcast Directories - Where to Submit Your Podcast This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.





         

    • 21 min
    3 Steps for a Big Podcast Launch (or Relaunch)

    3 Steps for a Big Podcast Launch (or Relaunch)

    How do you get people to pay attention to your podcast? This is one of the most frequently-asked questions I get.
     
    I wrote about this in my book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. But this is a big topic, so I wanted to share a couple of things I've seen from two companies in the podcasting space, Riverside and Focusrite, to get you to think about launching (and relaunching) in a different way.
     
    One of the best things you can do to launch a podcast (or just about anything) is by "borrowing" an audience. This is why we see so many celebrities, experts, and "influencers" in ads.
     
    But that's just part of the process. If it were easy to buy your way in, everybody would do it. You have to be skillful. And that's what I talk about in this episode, a three-part process for launching (or relaunching) a podcast that you can use.
    Links to Things I Talk About: Riverside Focusrite Vocaster One Big Podcast Instagram This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.





         

    • 20 min

Customer Reviews

4.6 out of 5
23 Ratings

23 Ratings

Brian Oke ,

Pays it forward

David’s podcast has helped me to improve my own podcast. The free downloads from his website are an example of giving first. Thanks David. Brian-Republic Keeper.

Strangedunn ,

Always delivers

David is the real deal: gives great ideas with a sincere intent of helping the people around him succeed. Podcasters: give a listen. You'll get good info!

organic grill nyc ,

Great book ! Great podcast

This book and podcast was very instrumental for us to start our own video podcast ! Thanks so much!
OG TALK NYC

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