164 episodes

Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

Build a Big Podcast - The Marketing Podcast for Podcasters Big Podcast

    • Business
    • 4.5 • 22 Ratings

Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

    We Stopped Doing In-Studio Interviews and This Happened...

    We Stopped Doing In-Studio Interviews and This Happened...

    It's been a wild 18 months, especially for people like podcasters and broadcasters, who often do in-person interviews in very small spaces. For 15 years, I did 99% of interviews sitting across from my guest in the studio. But COVID-19 changed that – it was too risky to bring somebody in to an 8'x8' space with me, an engineer, and a producer.
    So we switched all interviews to remote...
    But that brought a few problems with it. And on this episode I talk about how we've worked around those problems as well as the "good" that has come from doing remote interviews.

     
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.


         

    • 20 min
    Big Podcast Insider - Issue 44

    Big Podcast Insider - Issue 44

    This is the audio companion to Issue 44 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.
     
    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time.
     
    Topics: How to take "calls" from your audience – even if you don't stream your podcast live The value of "mystery" A podcasting lesson from ZZ Top Why to never put your photo on your podcast artwork How to make big money with a small podcast The "most successful" podcast I've ever been part of Your podcast "enemy" A podcast production lesson from Facebook Looking for a job in podcasting? I'll show you just where to go...
    Links To Things I Talk About: Big Podcast Insider - Podcasting Newsletter Voiceform

     
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.


         

    • 27 min
    Big Podcast Insider - Issue 43

    Big Podcast Insider - Issue 43

    This is the audio companion to Issue 43 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.
     
    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time.
    Topics: Stealing marketing ideas from broadcast radio and other "old school" media formats Middle-aged white guys at Costco – what they can teach you about podcasting How to record an effective "episode promo" for your podcast Podcasts are now available on airplanes – what this means for your podcast 5 pillars of podcast monetization
    Links To Things I Talk About: Big Podcast Insider - Podcasting Newsletter

     
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.


         

    • 26 min
    Big Podcast Insider - Issue 42

    Big Podcast Insider - Issue 42

    This is the audio companion to Issue 42 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.
     
    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time.
     
    Topics: How to make $25,000/month from your podcast How much "free" content should you give away? Why you should and shouldn't give away content... Time management for podcasters – how to get things done Why you should be emailing your podcast listeners (and how to do it) Cheap WordPress hosting for podcasters
    Links To Things I Talk About: Big Podcast Insider - Podcasting Newsletter

     
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.


         

    • 15 min
    The Internet Never Forgets

    The Internet Never Forgets

    This is an important episode for all podcasters.
     
    If you say something on a podcast and that podcast gets released, what you've said it out there forever – it will not go away. It doesn't matter if the podcast has just a few listeners or you're not listed as a contributor.
     
    Mike Richards learned the hard way. Just this week, he was fired as the Executive Producer for Jeopardy because of comments he made on a podcast (and probably a few other things). 
     
    If there is a mic in the room, assume the mic is hot and what you're saying is being recorded for broadcast. Also, whether there's a mic in the room or not, consider the power of your words. 
     
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.


         

    • 6 min
    Big Podcast Insider - Issue 41

    Big Podcast Insider - Issue 41

    This is the audio companion to Issue 41 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.
     
    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time.
     
    Although the newsletter is almost a year old, this is the first companion podcast episode. As of now, I plan to do these weekly, just like the newsletter itself.
    Links To Things I Talk About: Big Podcast Insider - Podcasting Newsletter

     
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.


         

    • 18 min

Customer Reviews

4.5 out of 5
22 Ratings

22 Ratings

Brian Oke ,

Pays it forward

David’s podcast has helped me to improve my own podcast. The free downloads from his website are an example of giving first. Thanks David. Brian-Republic Keeper.

Strangedunn ,

Always delivers

David is the real deal: gives great ideas with a sincere intent of helping the people around him succeed. Podcasters: give a listen. You'll get good info!

organic grill nyc ,

Great book ! Great podcast

This book and podcast was very instrumental for us to start our own video podcast ! Thanks so much!
OG TALK NYC

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