12 episodes

Build a Brand with Rosie Parsons is the podcast for women in business who want to increase their visibility and create an unforgettable personal brand. Rosie is a UK based award winning personal brand photographer who is also an expert contributor to Entrepreneur Magazine on the topic of personal branding. In each weekly podcast episode, Rosie interviews leading business experts about all the hot personal branding topics ranging from how to increase our confidence in putting ourselves out there, to practical examples of how to improve our marketing efforts and get our business noticed online. If you want to increase your leads by improving your personal brand and being more visible in your business, then this is the show for you!

Build A Brand with Rosie Parsons Rosie Parsons

    • Business

Build a Brand with Rosie Parsons is the podcast for women in business who want to increase their visibility and create an unforgettable personal brand. Rosie is a UK based award winning personal brand photographer who is also an expert contributor to Entrepreneur Magazine on the topic of personal branding. In each weekly podcast episode, Rosie interviews leading business experts about all the hot personal branding topics ranging from how to increase our confidence in putting ourselves out there, to practical examples of how to improve our marketing efforts and get our business noticed online. If you want to increase your leads by improving your personal brand and being more visible in your business, then this is the show for you!

    Breaking LinkedIn rules to build a business with Lea Turner

    Breaking LinkedIn rules to build a business with Lea Turner

    If you say tattooed LinkedIn queen, most people will know you’re talking about Lea Turner who made her mark on the platform by doing everything she “wasn’t supposed” to do. Defying LinkedIn’s “professional standards” afforded Lea a new house, high income, and the freedom to be with her son while doing work she loves. In this episode, she shares parts of her journey all the way from how spending time in chat rooms as a teenager refined her content skills to why one of her posts blew up to 2 million views. 


    “There was no ulterior motive and I think people realised that - people don't go on LinkedIn to buy, they're there to market themselves and their own business. Most of the time, they're not thinking I want to buy from this person. So I was just building relationships” (08:08) 



    What we discussed


    (00:00) How did Lea Turner become so successful? 
    (03:02) Lea before LinkedIn 
    (04:25) Why LinkedIn?
    (05:39) Content litmus test
    (06:57) How chat rooms improved her content 
    (07:53) Socialising vs. selling on LinkedIn
    (09:49) Lea’s different social media channels 
    (12:17) Unexpectedly controversial posts 
    (19:33) Lea the brand vs. other Leas 
    (22:13) Being an introvert vs. throwing epic parties 
    (25:49) Managing her schedule 
    (27:52) Private community and online courses 
    (30:03) Getting a celebrity client
    (30:59) Generating content ideas 
    (32:44) WORST LinkedIn mistake 
    (34:46) Time spent on marketing weekly 
     
    3 tips to make networking fun:


    1. Listen to your instincts when creating content: are you creating something you would have fun consuming?
    2. As you are consuming content, find inspiration: have a curation system where you store content that inspires you or provokes you to come up with innovative thoughts and ideas. 
    3. “if you are only ever going to consume you might be learning stuff, but the minute you start engaging with people - that's when the opportunities start to happen.” (33:41) 




    Links


    Connect with Lea Turner: LinkedIn | Website | Business Community (The HoLT)



    Connect with Rosie on socials!LinkedInInstagramAnd if you're a woman in business who loves colour find out more about personal branding shoots on Rosie's photography website! 💕

    • 39 min
    4 Steps to launch a podcast that will skyrocket your business with Rosemarie Callender

    4 Steps to launch a podcast that will skyrocket your business with Rosemarie Callender

    Summary 


    The biggest mistake new podcasters make is thinking the first step is buying a mic. Before you hit that "buy" button for a shiny new mic, you need to know the crucial steps that come before hitting record. 


    Recording your podcast only comes after you figure out your podcasting purpose, content strategy, and systems. In this episode, podcast launch strategist Rosemarie Callender walks you through 4 steps to launching a podcast that will grow your business. 


    Get ready to uncover how podcasting can transform your content creation process, improve your speaking skills, and unlock a whole new audience. 


    What we discussed


    (00:00) Is starting a podcast hard?
    (01:20) How to start a podcast OR What matters more than your mic OR What matters more than podcast tech
    (03:17) 3 steps to get leads by podcasting
    (07:24) Why most podcasts fail
    (11:17) Automating your podcast
    (13:12) Is starting a podcast expensive?
    (17:28) Getting your show on Apple & Spotify
    (19:01) Equipment you need to record your podcast
    (21:10) Do you need a jingle?
    (24:11) Mistakes new podcasters make
    (27:51) Best way to market your podcast
    (32:37) How to align your podcast with your business 
    (36:42) How many listeners will you get? 
    (42:12) 4 steps to start a podcast


     
    3 podcasting tips:


    Before figuring out podcast tech, you must figure out your podcast purpose. Do you want to podcast to grow your leads? Make content creation easier? Become a more confident speaker? 80% of new podcasts fail because they slowly die out around episode 7. The best way not to fall into that trap is by setting up systems and processes that keep you consistent. If a lead contacts you with a question, you should have a podcast that answers their question. If you don’t it’s your sign to schedule and create that episode. 

    Links


    Mics: Samson Q2 | Blue Yeti 


    Podcast recording software: SquadCast | Riverside | Audacity | GarageBand | Descript


    Where to get music for your podcast: Audio Jungle | Pond Five | Premium Beat


    Connect with Rosemarie Callender: Linkedin | Too Busy To Podcast (podcast)  



    Connect with Rosie on socials!LinkedInInstagramAnd if you're a woman in business who loves colour find out more about personal branding shoots on Rosie's photography website! 💕

    • 47 min
    How to cross giving a TED talk off your bucket list with Erica Farmer

    How to cross giving a TED talk off your bucket list with Erica Farmer

    If you’ve ever watched a TED talk and secretly wished that you could stand on the red dot one day, then this episode is for you. Delivering a TED talk can attract clients to your business and elevate your personal brand. The best part is that you don’t have to have any prior public speaking experience - all you need is an idea worth sharing. 


    Erica Farmer, Director of Quantum Rise Talent Group, reveals her experience becoming a TEDx speaker for the first time and shares tips for how to get selected as a speaker, how to structure your talk, and how to make sure you remember what you need to say when you’re in front of an audience. 


    “The confidence that you present with, how you articulate, your passion are just as important as the actual message that you are saying…probably more important actually. So you don't have to be a speaker, but you do have to put the hard yards in with the scripting and the practice.”


    What we discussed


    (00:00) What’s a TED talk? 
    (01:35) Why do a TED talk? OR Should you do a TED talk?
    (05:29) TEDx vs. traditional public speaking: what’s the difference? OR Do you need speaking experience to do a TED talk?
    (08:18) Memorize THIS before your TED talk  
    (10:43) How to pick a TED venue OR Which TEDx should you speak at?
    (13:11) How to apply to speak at TEDx OR How to get selected for a TED talk 
    (17:45) Removing your stage fright 
    (19:08) Benefits of giving a TED talk
    (20:41) Lessons from being a TED speaker OR What not to do in a TED talk 
    (22:18) Erica’s other big goals 
    (23:50) Imposter syndrome and TED talks
     
     
    3 tips to make online visibility easier (tune in for more tips):


    Structure of a TED talk: (1) problem (2) reasons/evidence why it’s a problem (3) build up to the solution/idea worth sharing It’s not your script that you need to memorize, it’s your outline. This way, if you panic on stage you still remember the key points you need to cover in your delivery. Have 5-6 key points prepared. Remember, only you know whether you’re following your script or not - the audience doesn’t, so go easy on yourself. Get out of your own head. Record your TED talk and listen to it on a loop, that’s how you remember song lyrics from time ago…and that’s how you’ll remember your talk. 

    Links


    TEDx Scunthorpe 


    Apply to be selected as a TEDx speaker: https://www.ted.com/about/programs-initiatives/tedx-program 


    Connect with Erica Farmer: LinkedIn | Quantum Rise Training | Quantum Rise Main Website



    Connect with Rosie on socials!LinkedInInstagramAnd if you're a woman in business who loves colour find out more about personal branding shoots on Rosie's photography website! 💕

    • 27 min
    10 Tips To Make Consistent Content Creation Less Stressful With Louise Gregson Williams

    10 Tips To Make Consistent Content Creation Less Stressful With Louise Gregson Williams

    You started your business because you’re fab at what you do, not to post daily content…that just came with the territory. Marketing expert Louise Gregson Williams walks you through how to make content creation more natural and fun to do rather than having it be yet another chore on your endless to-do list. Tune in for 10 tips on how to remove the pressure from consistent content creation.

    (10:59) “The stuff that doesn't go well for you are the things that people really want to know about in your content. They don't always want to know the shiny, glossy story of your amazing business. They want to know how you got there.”

    3 ways to start removing the pressure from consistently creating content (tune in for more tips):

    1. Dictaphone for rapid content creation: by speaking your content into your phone’s recorder, you’re able to create content where you sound more natural…bonus: it’s also much faster!

    2. Reactive and proactive content, merged: set aside an afternoon each month to map our your month’s content. Don’t over plan, just make some notes on what you want to discuss this month. This way, you’ll have a  “reactive element as well as that proactive planning” and you’ll be able to “be a little bit more flexible if something happens in the industry”.

    3. Outfit changes and procrastination: “if you can't be bothered to get changed into loads of different outfits, don't put yourself under loads of undue pressure or use it as a reason for why you're not recording.” (08:58)  



    Links

    Connect with Louise Gregson Williams: LinkedIn | Instagram | Discovery Call


    Content Planning Wizard - beat the blank content planner!

    If your general reaction to posting on social media is 'I HAVE NOTHING TO SAY' then it's time to turn yourself into a content creation wizard in this 2.5 hour masterclass + extras.
    You'll learn what things to talk about so that you don’t run out of ideas and what channels to prioritise for your business.
    This content planning class gives you the kit to plan like a pro and is completely tailored to what is realistic for you and your business...
    You're going to be set-up for success so that you can create stop-the-scroll content to keep you in your customers' minds. YAY!

    Includes:
    2.5 hour action planning session f2f (if in Devon) or onlineA content planning template you can use every monthThe rest of your month planned outMy secrets for where to find ideasAll the tools I use to create contentWhatsApp check-in and support when you need it for 2 weeks afterwards30 min check in online to troubleshoot any questions you havetranscripts and recordings


    **SPECIAL OFFER** For ‘Build a brand with Rosie Parsons’ listeners you can get this for the 2022 price of £345+VAT if you book your session before 28 February 2023. Email louise@leapthirtytwo.com for more info or book a free half hour discovery call about this or any of my other programmes – let’s chat!



    WIN! Leave a podcast review and win a 1:
    Connect with Rosie on socials!LinkedInInstagramAnd if you're a woman in business who loves colour find out more about personal branding shoots on Rosie's photography website! 💕

    • 41 min
    Making a Plan For Showing Up Confidently Online with Maddy Shine

    Making a Plan For Showing Up Confidently Online with Maddy Shine

    Without a care in the world, Maddy Shine rocks blue hair, a name you can’t forget, and a bubbly personality - how can you show up online as confidently as she does?


     In this episode, she shares lots of tips that will take the stress away from showing your face online, being unapologetically yourself, and showing off your life (even if you think it’s uninteresting). She also shares how making content is easier without a content plan. 


    Tune in and start crafting your own online visibility plan.   


    (08:45) “I think that we get so caught up in what other people think of us, but actually, do you know what people are thinking about? They're worried about what other people think of them.”

    3 tips to make online visibility easier (tune in for more tips):

    1. Be chatty to make your content: mix in being chatty and with tips relevant to your space.  “allowing people a little bit into that self-discovery also helps them relate to you a lot more.” (13:42)

    2. You don’t need a content plan: If creating and following a content plan feels too rigid or boring, you can create a library of content ideas instead that you can draw from whenever you need to create content. This allows you to be more flexible and spontaneous. 

    3. Strategically sharing your life: sharing your life isn’t about revealing your every move and meal, it’s about being selective with what you share and relating it back to what you’re selling. 


    Links


    Connect with Maddy Shine: Instagram | Website | The High Vis Podcast

    Tell Google you exist by taking these simple steps - https://maddyshine.co.uk/does-google-know-i-exist/ 






    Connect with Rosie on socials!LinkedInInstagramAnd if you're a woman in business who loves colour find out more about personal branding shoots on Rosie's photography website! 💕

    • 37 min
    Are Facebook Ads worth it in 2023? With Aggie Meroni

    Are Facebook Ads worth it in 2023? With Aggie Meroni

    Whenever you consider running ads, you worry - what if you just lose money? How much should you spend? What should be in your ad? What if no one buys what you’re advertising? In this episode, with ads specialist Aggie Meroni, you’ll learn about how to run profitable ads without spending an arm and a leg. 


    Aggie Meroni is a Facebook, Instagram, and Pinterest Ads specialist. She is the founder of WhiteBee Digital and the host of the Freelance Ads Podcast. 


    “You have to think about the context of people scrolling. The dog’s barking, the kids are fighting, the oven dings. People aren't a hundred percent focused on their phones. So, you need to capture that attention. You need to do something that will stop them in their tracks.” (18:01) 

    6 ways to start creating profitable Facebook and Instagram Ads (tune in for more tips):


    People buy from people: if it’s possible, show your face in your ads. Even if you run ads, you still need a strong personal brand:  “the market is not saturated yet, so that is good. However, if you don't have a strong personal brand or you don't have an audience to sell to, it's extremely hard to have a profitable course.” (04:20) If people don’t want your product/lead magnet/service without ads then they probably won’t want it when you run ads either. You have to validate what you’re putting out before investing money on it.

    Links


    Aggie Meroni WhiteBee Digital 


    The Freelance Ads Club


    The Freelance Ads Club Podcast



    Leave a podcast review and WIN 1:1 ads coaching with Aggie Meronie:


    1) Subscribe and rate the Build a Brand with Rosie Parsons podcast on any podcast app 


    2) Share the episode/podcast on one of your social media channels


    3) Send a screenshot of your share to rosie@rosieparsonsphotography.com


    Closing date: 31 January 2023



    Connect with Rosie on socials!LinkedInInstagramAnd if you're a woman in business who loves colour find out more about personal branding shoots on Rosie's photography website! 💕

    • 45 min

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