Build a Business Like You're Trying to Get Drafted - ATX The Brand

Company: ATX The Brand
Owners: Daniel Griggs
Year Started: 2015
Employees: 1-10 

Can the mindset of a pro athlete help you grow a thriving digital agency? In this episode, Daniel Griggs, former arena football player turned founder of ATX Web Design, shares how the same grit, research, and outreach that got him NFL tryouts became the foundation for his multimillion-dollar business. If you're struggling to get traction or wondering how to win more ideal clients, this one’s packed with practical inspiration.

Key Takeaways

• How NFL-level prep turned into a winning client acquisition strategy
• The scrappy sales method that landed his first 9-year client
• Why direction matters more than speed when growing your agency
• What athletes understand about performance that agency owners often miss
• How one lunch meeting tripled his revenue in 90 days