Build a Cubicle Free Business Podcast

Quinn Askeland: Entrepreneur, Online Business Builder, Freedom Junkie

Life on Your Terms

Episodes

  1. 01/22/2014

    CF 008 : Fundamentals of Creating Killer Content with John McIntyre

    How the Internet is Changing the World and How You Can Benefit with Great Copywriting – Build a Cubicle Free Business Podcast – Episode 8 This week we get to meet John McIntyre, a guy who’s methods I have been applying to my own business. I really wanted to share the story of a man who’s story I found resonated with me and I hope you too! The other reason I am excited for you listen to John is is simple yet very effective approach to writing killer content. Highlights Include; How the internet is changing the business world as we know it and how you can benefit The fundamentals of copy writing and how they can change your fortunes In This Episode You Will Learn; The story of a man who’s world is changed forever when he travels to Nepal to do some volunteering What makes good copy work in order to generate more leads and sales Resources and Links (0:42) Introduction (1:40) John McIntryre’s Story (16:35) The fundamentals of killer content – the bridge (20:50) Self education (22:40) Failure of governments and banks, self education and the opportunities online (24:45) Where do you start to master copyrighting? Authors mentioned – Gary Halbert, Dan Kennedy, Claude Hopkins, Robert Colliers “Letter Book” (31:35) 80/20 rule of copywriting (33:25) Getting long term results (37:40)  Find John at DropDeadCopy.com and the McIntyreMethod.com (the second link is a sales page and not an affiliate link) Want More Episodes? If you enjoyed this free podcast episode – Leave a review on iTunes. It helps in getting the word out and each review contributes significantly in where we show up in iTunes. Please leave your review on iTunes! Cheers, Quinn

  2. 01/15/2014

    CF 007 : Golden Lessons and a Fun Challenge : The Five Dollar Challenge

    Discover How to Delegate Quickly and Easily – Build a Cubicle Free Business Podcast – Episode 7 This week I start by asking the guys what they have found most useful so far in my process of coaching. It is pretty awesome to see how far the guys have come in such a short time. Highlights include; Project Plan – to ensure their project is on the right track Creating the Avatar – making sure they understand their target market Minimum Viable Product (MVP) – building the product the right way Then I remind the guys of some of their goals and introduce them to the ghost of their business future if they choose not to delegate. Alternately, I offer them the $5 challenge which I recommend for everyone. Five Dollar Challenge: If you do not outsource regularly : Spend $5 on odesk, elance, fiverr on a task for your business. Pay particular attention to what you learn about yourself and how your business could be better off if you outsourced more often. (Affiliate Links! – Thank you) In This Episode You Will Learn; – The sad side of being an entrepreneur without outsourcing – The awesome opportunity that exists when you outsource – What stops people from outsourcing – How just $5 can set on a path for success Resources and Links (1:30) Intro (2:18) What the guys fell has been the most useful so far Selfie with Jaime Tardy and Chris Ducker – I am on left (4:04) Jaime Tardy – Eventual Millionaire (11:15) Outsourcing 101 (16:10) Take The Five Dollar Challenge Here – odesk, elance, fiverr (Affiliate Links! – Thank you) (21:05) What holds people back (22:50) $5 Challenge! (28:55) 5 Steps! Want More Episodes? If you enjoyed this free podcast episode – Leave a review on iTunes. It helps in getting the word out and each review contributes significantly in where we show up in iTunes. Please leave your review on iTunes! Cheers, Quinn

  3. 01/08/2014

    CF 006 : Fully Uncovering the Opportunity & Ensuring a Successful Launch

    Define the Needs of Your Target Audience While Growing a Customer Base for Launch – Build a Cubicle Free Business Podcast – Episode 6 This week we tackle a challenge the guys face with fully understanding the opportunity they think exists but need to validate and define. After sending out many targeted emails over past week they are concerned that they have not gone far enough to get an accurate understanding of the needs for the market they wish to serve. To help with this we look at ways to contact and communicate with their target market while building a customer base for launch. In This Episode You Will Learn; How uncovering a opportunity can also lead to buy-in from the target market or “avatar” Three ways to open the conversation with individuals in your target market Five elements an email should have to begin the conversation Resources and Links Template with Draft Example Email (0:43) Foreword – Two Elements (4:15) Introduction to “Uncovering the Opportunity” (5:43) Main challenge (8:20) Framework for how this work (9:04) The angle (10:32) Example 1 – Phone – Finding an angle (12.24) Example 2 – Direct Mail – Finding an angle Sam Oven’s example from The Foundation (which my example was based on) (14.45) Example 3 – Email –  Five elements Subject line Identify with them Benefit Establish credibility Ask (be specific) Template with Draft Example Email (18:50) Planning the working and working the plan (18:55) Have a plan (19:50) Be clear about what you are trying to do (20:38) The guys discuss where they are at and what their initial thoughts are (24:15) Summary Want More Episodes? If you enjoyed this free podcast episode – Leave a review on iTunes. It helps in getting the word out and each review contributes significantly in where we show up in iTunes. Please leave your review on iTunes! Cheers, Quinn

  4. 12/16/2013

    CF 002 : Facing Awesome Challenges and Winning : Creating a One Page Business Plan

    The One Page Business Plan – Build a Cubicle Free Business Podcast – Episode 2 Well G’Day Freedom Seekers! Summary This week we see how the guys are facing massive challenges uncovered from the project plan and move on to creating a one page business plan. This episode will set the foundation for an incredible business that we can see is rapidly taking shape. You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You’re on your own, and you know what you know. And you are the guy who’ll decide where to go. Dr. Seuss Before we get into the business plan however, I find out from the two guys I am working with (Spencer and Darcy) what their wins and challenges were for the past week. Two big wins came this week but also the biggest obstacle is faced as a result of the project plan from last week! (Sorry boys but thats what we want right?) At least now we are focusing on the right things. Then we zoom in on exactly what I think is critical at this point for their business and any business for that matter – the “one page business plan”. In This Episode You Will Learn; Two big wins and challenges faced by anyone trying to succeed online How last weeks project plan can help you discover the right things The one page business plan – why and how just one page can be so effective Resources and Links One Page Business Plan – including Darcy and Spencers Notes One Page Business Plan Template  2:50 Main Challenge 3:30 Win 1 4:30 End Goal 5:11 “Lean Start Up” written by Eric Ries 5:45 Win 2 13:00 The One Page Business Plan – Avatar – Strengths – Weaknesses – 3 questions to make incredible things happen – Money – Summary 21.32 Introducing “The $100 Startup” book written by Chris Guillebeau – The visionary founder of the  World Domination Summit. The WDS is also how I met Spencer and this podcast was born! 22.40 “Rework” written by Jason Fried  and David Heinemeier Hansson Help Others to Find Out About Us Please leave your review on iTunes! Cheers, Quinn

  5. 12/11/2013

    CF 001 : Make Money Online Faster by Simple Project Planning

    The ULTIMATE Plan for Online Business Well Hello Freedom Seekers! Summary In my first episode you will meet two guys named Spencer and Darcy. For the first few weeks at least, I will be working as a business coach with Spencer and Darcy to help get their business off the ground. The idea is that they build a profitable online business and you get to learn along with us. As you will see, Spencer and Darcy are two regular guys who work corporate day jobs but have big dreams and a big idea. Unfortunately they also find themselves in a bit of a rut chasm. When I first met Spencer for example he told me that he was trying to learn coding from scratch! In This Episode You Will Learn; Meet Spencer, Darcy and me Quinn How to get your business moving in the right direction How to ensure you are doing the right things at the right time In future episodes you will see that The Project Plan works really well! Resources and Links Project Plan for Spencer and Darcy’s business (completed) Project Plan Template (Blank for your business to copy and make your own!) 1:05 We meet Spencer 13:35 We meet Darcy 22:00 I Introduce The Project Plan Thanks to Jon from Authority Website Income who reminded me of the power of using project planning in your business. I Need Your Help Please leave your review on iTunes! I guarantee I will buy you a beer (or wine or fancy coffee) next time I see you. If you don’t want to leave your real name in iTunes, but you still want that beer or coffee just email me. OK I know this sounds like a bribe – Thats because it is! Going to iTunes takes a minute or two so it is a little effort and I appreciate that. Thank you so much for listening! Cheers, Quinn Transcript Quinn: So hello and welcome to the first episode of Building a Cubicle-Free Business. Where I help uncover what it takes to build an online business so you can be financially-independent, make a dent in the world, and build a lifestyle of your choice. My name is Quinn and today I have with me two really special guys who I’ll be working with each week to help build their businesses from the early stages to a profitable one. And each week we’re going to tackle a subject important to them and the idea is that anybody listening or watching this recording can gain something really valuable each week that you can use to build your own business. Our main goal, really, is to make you guys some money. So let’s stuck in. And so today, yeah, I really want to just introduce Spencer and Darcy and get to know them a little bit more, for you to get to know me a little bit more as well. What will be pretty fun, I think, is to learn a little about your business and discuss what some of the challenges are that you’re currently dealing with so that I’m sure they’re quite common for a lot of people and it’ll be fun to tackling and start making things moving. So this is a pretty funny story how we actually met in the first place. Spencer: Yeah I think it was when we were on a trip to Portland. We didn’t even know we were from the same city and we were at the World Domination Summit which sounds like it’s a bunch of people trying to organize some sort of coalition to take over the world. It’s really kind of a business conference mixed in with a lot of different elements. It’s just a conference that kind of brings together a bunch of people with that same mindset of wanting to start or pursue starting a responsible business that’s going to make them some sort of profit in the long-term. But it’s also going to give back to whatever community that they consider themselves part of. Quinn: So like social entrepreneurship. Spencer: Exactly. But it kind of had its own vibe. It was a really unique conference and there was a ton of people from Toronto and found out that Quinn just lived down the street from where I was living. So we got talking and he recognized immediately that there was a fit and then I got excited about doing this whole podcast thing and so that’s here we are. Quinn: Yeah it’s funny because I was looking for somebody like yourself to work with. Somebody that was driven that I knew needed just a little bit of a hand but was obviously going to succeed. So I was chatting to him and like, “Yeah so where are you from? “Canada.” “Oh you’re in Canada, I’m in Canada, too.” Spencer: I was like “No way.” Quinn: Toronto, I’m from Toronto. Yeah we walked out the same coffee shop and… Yeah it’s awesome. These guys, you’ve known each other for a while now? Spencer: About five years. Darcy: Yeah about five years ago, we both went to the same secondary and there’s an organization previously known as Scythe. It’s a global non-profit initiative that students take on. It’s now known as Enactus. And the dean approached me about starting, founding one of the chapters there, and in the process of that Spencer was actually one of the first, if not the first, member to join the organization. And we worked together there and been friends ever since. Quinn: Yeah right on. And you guys both from Toronto and did you grow up here? Spencer: We’re actually both from Kingston and so Darcy moved out here a couple of years ago. Darcy: Yeah he kind of wanted to pursue his career path but it was—there’s not really very many career paths in Kingston because there’s only like a hundred thousand people there. Quinn: You can help operate the jail into the education system. That’s about it, isn’t it or… Spencer: Yeah there’s huge government jobs in Kingston but there’s not much in some of the other industries. Darcy: Especially in technology which is like where I’d been headed. Even though my education is in marketing, I’ve just been driven towards technology the whole way through. I mean I was making websites to pay my way through school. And just finding out that making websites is actually something that I like which was not really the initial goal. And I’ve always wanted to live in the city. I mean it provides a lot of amazing things, and well since I was like eight years old, I decided that Toronto was where I was going to first move in to. Spencer: That being said, Kingston is a nice city though. It’s gorgeous and it’s something that you definitely want to keep going back to and keep visiting because it’s one of the most beautiful cities I’ve been to. Darcy: Absolutely. Spencer: In terms of the career path, that I’m on right now, had to be the big city. Since Darcy and I knew each other, we got in contact. This brainchild’s actually just very very new. We’ve only really been talking about this business for, I guess maybe, a few months. Quinn: That’s funny because I thought there was a little bit more involved in that which is it’s great. Spencer: No it’s actually very very new. I had some courses that I was taking at St. Lawrence College. They’re always trying to kind of bring in some newer ways of delivering content. And one of the things they were doing is they were bringing in the software that allowed students to run this virtual business against their peers in the same class. And it kind of turned the lesson into a game and you really became motivated to succeed and to kind of beat out your competition which was your other peers. So it was a really good environment but what I noticed really quickly was that, all this software was built on what looked like old 90’s era platforms. There was a lot of time spent figuring out what you needed to tell the software to do to get it to execute your strategy rather than figuring out what your strategy needed to do and then just quickly putting it in the software. I recognized that early on and then I went and joined a team that went and competed in Colona which was the same kind of thing, different software. And I started to see this trend happening. It was good software. It taught a good lesson and it was really interactive. But I knew that there was more. And I knew that there was, you know, it wasn’t really that far away IT create something really really great. I was telling Darcy about this and I was saying, you know I know that there’s a way to create a better product out here. And then he immediately–. Quinn: So Darcy’s starting to be part of the picture pretty early on. Spencer: Yeah he was pretty early on. I just had kind of an idea in my head of like this is what it has to be doing and Darcy was like, “Well I think I know what you mean” and he kind of really had the visual aspect and the interactivity aspect happening and he’s like “Well but I don’t know what it needs to do on the back-end.” And I was like, “Oh I think it needs to do this” and we just kind of bounced off each other that way and that was the beginning of this thing. And I think that was maybe just past April or somewhere around then. Quinn: I mean I think this is a really important point because—well certainly in my first business, it was a need that I could foresee that I was part of that I then turned that into a business. And I think a lot of businesses that succeed come from that. You can build businesses where you’re not in it but a lot of people, they find the opportunity just from their daily lives like and run with it. Spencer: Yeah absolutely. Quinn: And that was one of the things when I was just talking to you in the early—when I first met you guys is like, “Well you know what? There’s a required like you know what the pain points are. You know that there could be a better solution. That smells like money to me.” Spencer: We’re hoping. Quinn: Absolutely. From speaking to you a little bit more and what we’ll discuss here. And also I want to point out I find it interesting you guys are quite business savvy and also technically savvy in some respects. But you’re also from our conversations, I know that there’s some areas where we’re going to need t

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Life on Your Terms