50 min

Build Better HealthTech Webinars Studio CMO: Marketing HealthTech

    • Marketing

Today’s marketers wear many hats—when it comes to webinars, they have to build the slides, run the software, and follow up.
Despite the reputation and stereotype of marketers being extroverted and performers, many don’t like being on stage or camera.
The purpose of a webinar is to bring your attendees/audience closer to what they need.
In this podcast episode, Ashley Levesque from Demio walks us through the power of webinar platforms, building engagement, and how to build a webinar funnel and KPIs for HealthTech applications.
PLAYER
About Our Guest Ashley Levesque is passionate about building teams and strategies that empower employees and transform businesses. With a soft spot for small businesses, she welcomes new opportunities and challenges, even (especially) when the pathway forward isn’t clear. Having run hundreds of webinars in her career—and with a bunch of degrees in Theater and Performing Arts—she’s the expert in how to make webinars not terrible.  As the Director of Marketing at Demio, she spends her time making marketers’ lives easier.
Show Notes You're Invited to Breakfast at HIMSS 2021 The size of HIMSS can be overwhelming. Especially after a year at home facing a computer screen.
We want to foster deeper connections and real conversation.
We are hosting two breakfasts for small groups of HealthTech marketing professionals at HIMSS 2021. Details of the breakfast will be sent to those who RSVP. Please fill out the form below to reserve your chair.

First Name*
Last Name*
Last Name*
Business Email*
Your Title*
Which morning do you prefer? (Breakfast will be held from 7:00—8:15 to give you time to attend the keynote.)* Wednesday, August 11 Thursday, August 12




When we’re not building a relationship, we’re not marketing. We’re just not. —Ashley Levesque, Demio
Maximize Your Webinar Platforms The power of webinar platforms has been fundamentally misunderstood.
The webinar platform is meant to:
Engage your attendees. Invite them to participate. Invite them to contribute to the experience that you are sharing with them. As you review platform options—even if you are using one right now—experiment with engagement. How can you make your webinars a conversation instead of a monologue? Where can you cut fluff (or maybe even content) to make room for interacting around audience response?
Building a Better Webinar Who is Your Audience? How well do you know your audience? Within your audience are many smaller audiences. Which audience do you want to target with a single webinar.
Ask yourself: What do they need?
The answer is probably not your product or service. 
Ask yourself: What is their desired outcome?
Build your content and engagement tools toward that end.
Who is Your Communicator? There are two options every company must wrestle with.
Train the subject matter expert to be a great presenter. This option requires intentional effort and will take some time. You must determine whether it is worth the investment. Which is more valuable: time working on presentation skills or time focused on what he or she does best.
Train your best communicator to be intimately familiar with the technology. This is the more often preferred path.
If you decide to use your subject matter expert, consider only bringing him or her “on stage” for a few minutes at the end of the main section of content and the Q&A portion.
What are You Trying to Accomplish? What business goal is this webinar supposed to impact?
Ashley says, “If I don’t consider my business goals, all of the energy will be wasted and none of our goals will be furthered. We won’t be generating more leads, shortening the sales cycle.”
How can your webinar further and impact a single goal?
What Should You Include in Your Presentation? Communicate the purpose for the webinar.
If you were taking a few co-workers for a journey, you wouldn’t just ask them to g

Today’s marketers wear many hats—when it comes to webinars, they have to build the slides, run the software, and follow up.
Despite the reputation and stereotype of marketers being extroverted and performers, many don’t like being on stage or camera.
The purpose of a webinar is to bring your attendees/audience closer to what they need.
In this podcast episode, Ashley Levesque from Demio walks us through the power of webinar platforms, building engagement, and how to build a webinar funnel and KPIs for HealthTech applications.
PLAYER
About Our Guest Ashley Levesque is passionate about building teams and strategies that empower employees and transform businesses. With a soft spot for small businesses, she welcomes new opportunities and challenges, even (especially) when the pathway forward isn’t clear. Having run hundreds of webinars in her career—and with a bunch of degrees in Theater and Performing Arts—she’s the expert in how to make webinars not terrible.  As the Director of Marketing at Demio, she spends her time making marketers’ lives easier.
Show Notes You're Invited to Breakfast at HIMSS 2021 The size of HIMSS can be overwhelming. Especially after a year at home facing a computer screen.
We want to foster deeper connections and real conversation.
We are hosting two breakfasts for small groups of HealthTech marketing professionals at HIMSS 2021. Details of the breakfast will be sent to those who RSVP. Please fill out the form below to reserve your chair.

First Name*
Last Name*
Last Name*
Business Email*
Your Title*
Which morning do you prefer? (Breakfast will be held from 7:00—8:15 to give you time to attend the keynote.)* Wednesday, August 11 Thursday, August 12




When we’re not building a relationship, we’re not marketing. We’re just not. —Ashley Levesque, Demio
Maximize Your Webinar Platforms The power of webinar platforms has been fundamentally misunderstood.
The webinar platform is meant to:
Engage your attendees. Invite them to participate. Invite them to contribute to the experience that you are sharing with them. As you review platform options—even if you are using one right now—experiment with engagement. How can you make your webinars a conversation instead of a monologue? Where can you cut fluff (or maybe even content) to make room for interacting around audience response?
Building a Better Webinar Who is Your Audience? How well do you know your audience? Within your audience are many smaller audiences. Which audience do you want to target with a single webinar.
Ask yourself: What do they need?
The answer is probably not your product or service. 
Ask yourself: What is their desired outcome?
Build your content and engagement tools toward that end.
Who is Your Communicator? There are two options every company must wrestle with.
Train the subject matter expert to be a great presenter. This option requires intentional effort and will take some time. You must determine whether it is worth the investment. Which is more valuable: time working on presentation skills or time focused on what he or she does best.
Train your best communicator to be intimately familiar with the technology. This is the more often preferred path.
If you decide to use your subject matter expert, consider only bringing him or her “on stage” for a few minutes at the end of the main section of content and the Q&A portion.
What are You Trying to Accomplish? What business goal is this webinar supposed to impact?
Ashley says, “If I don’t consider my business goals, all of the energy will be wasted and none of our goals will be furthered. We won’t be generating more leads, shortening the sales cycle.”
How can your webinar further and impact a single goal?
What Should You Include in Your Presentation? Communicate the purpose for the webinar.
If you were taking a few co-workers for a journey, you wouldn’t just ask them to g

50 min