33 episodes

Welcome to the Build it Like a Business Podcast, hosted by Keleigh Lauermann. Join me each week and learn how to stand out in a crowded market, work smarter not harder, and build a profitable direct sales business that lasts a lifetime.

Marketing strategy, getting leads, money management, growing your team…. This is your one-stop-shop for everything you need to ditch the side hustle mindset and truly build it like a business.

Build it Like a Business Keleigh Lauermann

    • Business
    • 5.0 • 26 Ratings

Welcome to the Build it Like a Business Podcast, hosted by Keleigh Lauermann. Join me each week and learn how to stand out in a crowded market, work smarter not harder, and build a profitable direct sales business that lasts a lifetime.

Marketing strategy, getting leads, money management, growing your team…. This is your one-stop-shop for everything you need to ditch the side hustle mindset and truly build it like a business.

    32. Instagram Strategies to Grow Your Direct Sales Business with Stetson Patton

    32. Instagram Strategies to Grow Your Direct Sales Business with Stetson Patton

    Instagram can be an incredibly powerful marketing tool, but let’s be real: with so many updates and new features it can be a little bit intimidating. But that all ends today!
    In this week’s episode of the Build it Like a Business Podcast I’m sitting down with my friend Stetson Patton, a social media strategist with a passion for Instagram and together, we’re breaking down everything you need to know about using Instagram to grow your direct sales biz.
    🔗 Links from today's episode:
    Connect with Keleigh on Instagram Follow Anchor Design Co. on Facebook Join the Build it Like a Business Community Get a FREE AnchorCard Digital Business Card Get done-for-you social media content

    • 45 min
    031. How to Share Your Story Without Sacrificing Your Privacy with Molly Hudson

    031. How to Share Your Story Without Sacrificing Your Privacy with Molly Hudson

    Stories are a powerful way to connect with your audience. They help you build relationships, they make you more memorable, and when you’re really clear on YOUR story it’s easier to talk about your business and communicate how you serve others.
    But what is the cost of using your own life as an idea bank for stories for your business? Is it possible to communicate effectively without giving up your privacy?
    On this episode of the Build it Like a Business podcast I’m talking to Molly Hudson to answer this question and more to help you communicate more effectively and build lasting relationships with your audience without sacrificing your privacy or totally bearing your soul!
     
    🔗 Links from today's episode:
    Connect with Keleigh on Instagram Follow Anchor Design Co. on Facebook Join the Build it Like a Business Community Get a FREE AnchorCard Digital Business Card Get done-for-you social media content Follow Molly on Instagram

    • 32 min
    30. 4 Free Ways to Promote Your Lead Magnet

    30. 4 Free Ways to Promote Your Lead Magnet

    Lead magnets are by far one of the best ways to get new leads whether you’re a direct seller, network marketer, or online business owner. Because they trade a freebie for leads, instead of trading time or money for leads, their return on investment is significantly higher. But before you can experience any ROI, you've first got to share your lead magnet. So today, I'm sharing my top 4 FREE ways to share a lead magnet for more opt-ins and sign ups!
     
    🔗 Links from today's episode:
    Connect with Keleigh on Instagram Follow Anchor Design Co. on Facebook Join the Build it Like a Business Community Get a FREE AnchorCard Digital Business Card Get done-for-you social media content

    • 28 min
    029. 10 Ideas for a Powerful Freebie That Attracts High Quality Leads

    029. 10 Ideas for a Powerful Freebie That Attracts High Quality Leads

    One of the easiest ways to attract people to your business is to give something away for free that will get them excited and wanting more… but what exactly should you give away? It can’t cost too much, but it needs to be valuable. It can’t be too difficult to create or share, but it needs to be worth their time.
    Today I’m sharing 10 ideas for a powerful freebie or lead magnet that will attract highly qualified leads to your business who are excited to work with you! I’m even going to break it down further to give you the top 3 easiest freebies to create and also share which 3 take a little more effort and are better saved for later.
     
    🔗 Links from today's episode:
    Join the FREE Leads for a Lifetime Challenge Connect with Keleigh on Instagram Follow Anchor Design Co. on Facebook Join the Build it Like a Business Community Get a FREE AnchorCard Digital Business Card Get done-for-you social media content

    • 24 min
    028. 3 Most Important Parts of All Successful Lead Generation Strategies

    028. 3 Most Important Parts of All Successful Lead Generation Strategies

    Do you have a lead generation strategy that just isn’t converting the way it should? Do you feel like you’re constantly hustling to find new leads but consistently coming up short? If so, you’re going to want to tune into today’s episode of the Build it Like a Business Podcast! In this episode I’m sharing the 3 most important parts of an effective lead gen strategy so that you can have a steady flow of hot leads coming into your business.
     
    🔗 Links from today's episode:
    Register for the FREE Leads for a Lifetime Challenge Connect with Keleigh on Instagram Follow Anchor Design Co. on Facebook Join the Build it Like a Business Community Get a FREE AnchorCard Digital Business Card  

    • 7 min
    027. Leveraging Your Lifestyle Brand as a Direct Seller with Shannon Parker

    027. Leveraging Your Lifestyle Brand as a Direct Seller with Shannon Parker

    It can be easy to blend in with the thousands of consultants representing your direct sales company. But there’s one thing every successful network marketer has in common: they leveraged their personal brand to stand out in a crowded market.

    Your personal brand is what sets you apart and makes your business about more than just selling a product and today my guest Shannon Parker is sharing her best tips for building a personal brand with your direct sales business.
     
    🔗 Links from today's episode:
    Connect with Keleigh on Instagram Follow Anchor Design Co. on Facebook Join the Build it Like a Business Community Get a FREE AnchorCard Digital Business Card Get done-for-you social media content Follow Shannon on Instagram: Visit Shannon’s Website

    • 53 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Sweet chick 270 ,

Always Something I can Take Away

There is always something I can take away from her podcasts that I can use in my direct sales business. She knows her market and her niche. Love the fact that she provides info on other software solutions or books to check out as well.

megan@podcastingyou ,

Amazing Content!

Keleigh does such a good job covering a variety of topics. The show is filled with beautiful insights and wit. Her guests offer awesome advice as well. I would recommend this show to anyone looking to be inspired!

Holly loves AnchorDesCo ,

Keleigh Lauermann

I love love love listening to Keleigh’s voice and how she engages her listeners! The content of each podcast is specific! I love the nuts and bolts detail that she provides and OMG most show notes include a Free downloadable template! Who doesn’t like FREE?! I look forward to each Tuesday and will continue to listen 🥰

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