90 episodes

How can I turn my creative passion into a profitable business? Can I really scale my business as a creative solopreneur? How do I know when I’m ready to quit my 9-5? Is work-life balance *really* possible as an entrepreneur? Welcome to Build that Business, girlfriends! Where host Lindsay J. Williams answers all of these questions and more. Lindsay will share tangible business tips and strategies that she used to scale from $30k to $300k in yearly revenue with her wedding stationery business. We dive into real life struggles and triumphs through inspirational stories from entrepreneurs making their business dreams happen. So what are you waiting for? Get ready to build your business and generate profits without burnout. Subscribe to the show and let’s Build that Business!

Build That Business Lindsay J Williams

    • Business
    • 4.9 • 61 Ratings

How can I turn my creative passion into a profitable business? Can I really scale my business as a creative solopreneur? How do I know when I’m ready to quit my 9-5? Is work-life balance *really* possible as an entrepreneur? Welcome to Build that Business, girlfriends! Where host Lindsay J. Williams answers all of these questions and more. Lindsay will share tangible business tips and strategies that she used to scale from $30k to $300k in yearly revenue with her wedding stationery business. We dive into real life struggles and triumphs through inspirational stories from entrepreneurs making their business dreams happen. So what are you waiting for? Get ready to build your business and generate profits without burnout. Subscribe to the show and let’s Build that Business!

    90: Using scarcity & urgency to persuade couples to take action at wedding shows (even if the timing isn’t right for your services yet).

    90: Using scarcity & urgency to persuade couples to take action at wedding shows (even if the timing isn’t right for your services yet).

    Welcome to another episode of the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into a highly requested topic: using urgency and scarcity to persuade couples to take action at wedding shows, even if they think the timing isn’t quite right for your services yet.In this episode, we’ll cover:Understanding Urgency and Scarcity: Learn the difference between these two powerful strategies and how to use them effectively at wedding shows.Real-Life Scenarios: ...

    • 17 min
    89: How to attract your ideal customers at wedding shows (yes, even if you serve a high-end clientele)

    89: How to attract your ideal customers at wedding shows (yes, even if you serve a high-end clientele)

    Welcome to Episode 88 of The Build That Business Podcast! In this episode, your host Lindsay J. Williams challenges the belief that high-end clients don't attend wedding shows and shares expert strategies to help you attract your ideal customers at these events.Episode Highlights:Busting the myth: Why high-end clients do attend wedding showsUnderstanding the diverse reasons couples attend wedding showsCreating an immersive and engaging booth experienceThe importance of pre-show marketing and ...

    • 19 min
    88: How to Turn Couples’ Obsession Over Snagging a Deal at Wedding Shows into Your BIGGEST Money Maker

    88: How to Turn Couples’ Obsession Over Snagging a Deal at Wedding Shows into Your BIGGEST Money Maker

    Welcome back to the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into the world of wedding shows and how to transform the inevitable hunt for deals into your biggest moneymaker.In this episode, we’ll explore:Understanding the Deal-Driven Mentality: Why couples flock to wedding shows seeking deals and how to leverage this mindset to your advantage.Defining a Show Special: What a show special is (and isn’t), and why it’s more than just a discount.Creat...

    • 13 min
    87: Are Wedding Shows Right For YOUR Business? NICHE Specific Show Strategies.

    87: Are Wedding Shows Right For YOUR Business? NICHE Specific Show Strategies.

    Are wedding shows the right fit for your unique wedding business? Many niche vendors often feel out of place at these events, but the truth is, wedding shows can work for everyone with the right strategies! In this episode, we dive deep into how different types of wedding vendors can maximize their presence and success at wedding shows.Join us as we explore:Non-Traditional Wedding Vendors: Learn creative tactics to pique curiosity and draw in potential clients, even if your services aren’t th...

    • 41 min
    86: Never Again: 5 HUGE Wedding Show Mistakes to Nix for Your Next Show

    86: Never Again: 5 HUGE Wedding Show Mistakes to Nix for Your Next Show

    In this episode of The Build That Business Podcast, host Lindsay J. Williams shares invaluable insights into common mistakes to avoid at wedding shows. If you've ever left a show feeling like it was a waste of time and money, this episode is a must-listen. With over a decade of experience in the wedding industry, Lindsay guides you through what NOT to do, helping you navigate the wedding show scene with confidence and strategy.Here's what you'll learn:Fundamental Truths: Lindsay lays out thre...

    • 16 min
    85: Are Wedding Shows Worth It? 4 ROI Metrics You Need To Track

    85: Are Wedding Shows Worth It? 4 ROI Metrics You Need To Track

    In this episode of The Build That Business Podcast, host Lindsay J. Williams tackles the age-old question: Are wedding shows worth it? Spoiler alert—her answer is a resounding YES. But to back it up, Lindsay dives into the nitty-gritty of ROI metrics you need to track to ensure your participation in wedding shows pays off.Here's what you'll learn:Cost ROI: Lindsay breaks down the expenses involved in participating in a wedding show, from booth fees to promotional materials, and compares them ...

    • 17 min

Customer Reviews

4.9 out of 5
61 Ratings

61 Ratings

beccabooker ,

Loved the episode with Renee!

I’m the owner of a social media agency and I love that this episodes discussed prioritizing service over profitability for the growth of her business. Businesses that are in this for the long run will totally understand that this is so important! Great listen.

Nickster910 ,

So much great value!

Thank you Lindsay, for finding such great and knowledgeable business owners who are contributing to our business endeavors. Keep going and thank you for taking time out of your life to help us grow our empires 😊. Such great content and knowledgeable business owners.

Sweeetly_broken ,

A much needed podcast for all female entrepreneurs!

Such an encouraging podcast for both new and seasoned entrepreneurs. Lindsay and her guests share actionable tips that helps female entrepreneurs pursue their dreams and build the business and life they desire.

Top Podcasts In Business

People Magic: How to Build a $1M Community
Mighty Networks & Pod People
REAL AF with Andy Frisella
Andy Frisella #100to0
Money Rehab with Nicole Lapin
Money News Network
Habits and Hustle
Jen Cohen and Habit Nest
The Diary Of A CEO with Steven Bartlett
DOAC
Young and Profiting with Hala Taha
Hala Taha | YAP Media Network

You Might Also Like

Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
Exactly Right Media – the original true crime comedy network
Crime Junkie
audiochuck
The Wedding Pro CEO Podcast
Brandee Gaar
Weddings for Real
Megan Gillikin
The Book More Brides Podcast - Wedding Business, Wedding Marketing, Book More Weddings, Wedding Business Mentor, Bridal Busin
Kate Storey | Marketing Strategist, Brand Clarity Coach, Messaging Mentor