62 episodes
It's Marketing's Fault Eric Rutherford
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- Business
Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence. If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)
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Growing Your Small Business from Lead to Cash
💥Free Leadfeeder Extended Premium Trial 💥No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y_____________________________________In this episode, Eric talks with Nelson de Miranda, Senior Director of Customer Success at Method. They discuss strategies for small businesses to improve their lead generation, sales, and customer success processes. Nelson shares exam...
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Influencer Marketing: A Strategic Approach for B2B Success
💥Free Leadfeeder Extended Premium Trial 💥No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y_____________________________________In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Mike Newton, a seasoned marketer specializing in helping brands build and scale in-house influencer marketing programs. Mike shared valuable insights and ...
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SEO: The Backbone of Website Success - Max Gomez Montejo
💥Free Leadfeeder Extended Premium Trial 💥No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y_____________________________________In this episode, we delved into the crucial aspects of SEO and backlinks with Max Gomez Montejo, the dynamic Chief Marketing Officer at NextNet Media. Max emphasized the significance of having a comprehensive SEO strategy that goes bey...
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Unleashing the Power of Personal Branding on LinkedIn - Stephanie Schwab
In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Stephanie Schwab, the CEO and founder of Crackerjack Marketing. Stephanie shared her expertise in helping executives and founders shine on LinkedIn, emphasizing the importance of personal branding and engagement on the platform.Stephanie highlighted the significance of treating individuals within organizations as brands in their own right and utilizing strategic techniques to manage their personal brands effectiv...
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Unveiling the World of Destination Marketing -- Kylie Kullack
In this episode of "It's Marketing's Fall," I had the pleasure of speaking with Kylie Kullack, the head of client engagement at Struck, a creative agency based in Salt Lake City. Kylie shared her extensive experience in brand transformation across various industries, including destination marketing, outdoor recreation, and biotechnology.Kylie explained that Struck specializes in brand transformation for companies at various stages of growth, particularly in travel and tourism, outdoor recreat...
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The Future of Content Creation: AI-Powered Strategies - Cody Schneider
In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Cody Schneider, the founder of SwellAI, an innovative platform that leverages AI for content repurposing. Cody shared valuable insights on how AI can revolutionize marketing strategies and streamline content creation processes.Cody emphasized the importance of viewing AI as a tool to enhance existing workflows rather than a complete overhaul. By automating repetitive tasks and freeing up time for team members to ...