Build Up ZGM Modern Marketing

Robbie Kamaleddine,  realtor and cofounder of The Bureau , joins us on the podcast to chat about how realtors and homebuilders can work together.  In this conversation, we cover what homebuilders need to provide realtors, how realtors need to work with homebuilders, and why new buyers would choose realtors over direct sales.

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Stuart Wen,  Senior Marketing Coordinator at Rohit Communities,  and Logan Widdicombe, Content Team Lead at ZGM, sit down to discuss everything homebuilders need to know about influencer marketing.  In this chat, we go through what influencer marketing is, when it makes sense to deploy, and how to work with influencers to get the most bang for your buck.  

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Rob Fairhead, Partner and Chief Strategy Officer at ZGM Modern Marketing Partners,  joins us on the podcast to talk about the big, scary word we can't seem to stop talking about — recession. With 20+ years of experience in advertising, Rob knows a lot about adjusting for economic uncertainty and walks us through how builders should look to update their marketing and advertising plans. 

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Chris Hartley, VP of Sales at K. Hovnanian, comes on the podcast to discuss how sales and marketing can work together, what it means to sell homes in the digital age, and why the customer journey should be top of mind for anyone in sales or marketing. 

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Allison Watson, Vice President at market research firm Leger, joins Build Up to discuss generational differences and buying behaviours. Learn what is driving millennial purchasing habits, differences in generational values, and the different drivers of brand loyalty in varying age groups.

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Paul Michna, Head of PR at ZGM, is on the show to chat all things public relations. Learn how homebuilders can utilize three core PR tactics in their marketing efforts including earned media, crisis communications, and engagement.

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