Build Up ZGM Modern Marketing

It's the final episode of Season 3! 🎉 Thanks for sticking around with us for another season.In this episode, Jordan, Salina, and Shelby recapped their top takeaways from this season, shared their favourite personal brand experiences, and what homebuilders can take away from those memorable moments.What should we discuss next season? DM us on Instagram or comment on LinkedIn with topic ideas and guest suggestions for Season 4. You can even let us know what your top takeaway from this season wa...

For episode 9, we invited two longtime Storytelling ZGMers, Ryan Kenny, Copy Director, and Scott Steele, Director of Visual Execution, to the podcast. (Fun fact: both Scott and Ryan helped create the Build Up brand in 2021!)In this long overdue episode, we discussed what brand means from a creative point of view, how to help your homebuilder brand stand out from the Sea of Same, and more.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign...

Can you believe we're nearing the end of season 3? For episode 8, we invited Amy Owen, Vice President of Human Resources at Highland Homes, to the podcast. In this episode, we discussed what brand means to Highland Homes, how being an employee-owned company impacts your brand, and more.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

Welcome back, listeners! For our seventh episode, we invited Derek Hovinga, Full Funnel Content Strategist and Founder of The Inbound Lab, to the podcast. In this episode, we discussed how to implement a full funnel content marketing approach for your brand. We chatted with Derek about how inbound & content marketing has changed since 2015, how to use content marketing to tell your brand story, how content marketing can help you become an authority in the homebuilder space, and more.Want ...

Can you believe we're officially over the halfway mark for Season Three? For our sixth episode, we invited Sara Kerr, ZGM's Associate Media Director, back to the podcast to discuss how to develop an effective paid media strategy for your brand. Sara shared how brand advertising is different from product advertising, the strongest channels to tell your brand story, and more.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the sho...

For our fifth episode of Season Three, we invited Shane Wenzel, CEO & President, and Liz Lipton, Customer Experience Manager, from Shane Homes to discuss brand experience. Shane and Liz shared why Shane Homes invests heavily in the customer experience, their favourite examples of "wow" moments, brand experiences that have stood out to them, and more.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blo...