25 episodes

For personal brands, solopreneurs and small businesses; hints, tips and advice on how to build your brand online.

Build Your Brand Online Your Social Media Fairy

    • Business

For personal brands, solopreneurs and small businesses; hints, tips and advice on how to build your brand online.

    Are you your own worst boss?

    Are you your own worst boss?

    [5-min listen]. Working for yourself you’ll probably have a long to-do list and it never ends. So you can end the day feeling like you’ve not achieved as much as you could have. Now imagine being given that list by someone else. How long would you tell them it would take? Are there things on there that you’d say weren’t necessary?

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    • 4 min
    Plan or Do? And which one comes first?

    Plan or Do? And which one comes first?

    Do you think planning or doing should come first? My experience in my own businesses and managing marketing for my clients puts me in the do first camp. But that’s not the whole answer. Listen now to find out the best method for creating your content and keeping your audience engaged and coming back.

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    • 7 min
    Are holidays impossible for small business owners in 2020?

    Are holidays impossible for small business owners in 2020?

    Whether your business has thrived, survived or declined during the coronavirus outbreak 😷 I’m going to bet you’ve not taken a break? With working hours and office space already blurry and the likelihood that any foreign holiday plans will be replaced by more home time is it impossibly to get a holiday in 2020? In my usual practical Virgo way, here are some ways to make sure you get a break and protect you and your business by making sure you are firing on all cylinders!

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    • 10 min
    Can You Take a Break From Social Media Marketing?

    Can You Take a Break From Social Media Marketing?

    In this extended period of uncertainty, marketing fatigue is setting in and remaining creative and positive, day after day can be taxing.
    Clients have been asking me “is it ok to take a break”. Everyone is scared their precious work will suddenly go to waste.
    When it is a physical health issue, we find it far easier to take this decisive actions which will protect us and yet for mental health issues it doesn’t appear that easy.

    We will need our mental health, creativity and positivity once this has passed, and it will pass, so if you need a break, for your own mental health and well-being, then take one. Take those decisions which will not only protect your physical health but your mental health as well.

    Take care and keep safe.
    - Philippa 🧚🏻‍♀️



    About Your Social Media Fairy

    Philippa began building up a successful social media presence for businesses in 2014.

    She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't!

    So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few.

    "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers."

    Philippa is based in Kidderminster and served clients locally, countrywide and across the globe.

    Let's Be Sociable

    Find me on:

    Facebook: @yoursocialmediafairy

    Instagram: @your_social_media_fairy

    TikTok: @Social_Fairy_Official

    Online: www.yoursocialmediafairy.com


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    Send in a voice message: https://anchor.fm/social-media-fairy/message

    • 2 min
    Planning without Doing is Fear

    Planning without Doing is Fear

    When we went into lockdown there was plenty of advice about using your time wisely to plan your business's future, marketing strategy etc

    Now we're in extended lockdown and it's important that the planning turns into doing, otherwise, it's simple procrastination. But why wouldn't we go into the doing stage? Well, fear usually. Fear of getting it wrong or fear that it won't work. 

    This is when it's vital to remember that as a small business, sole trader or entrepreneur you are the most nimble any organisation could be. Something doesn't work, you don't like it or you change your mind.......tomorrow you can change it.

    So don't put off any longer - let's get doing! 


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    Send in a voice message: https://anchor.fm/social-media-fairy/message

    • 5 min
    Emotional Posting - When not to post and what to post if you're having a down day.

    Emotional Posting - When not to post and what to post if you're having a down day.

    It's so important to keep posting and communication with your audience. That's easier said than done in normal circumstances but what about now when we are in the middle of a Global pandemic?!

    We're going to go through ups and downs emotionally so how can you avoid bringing that emotional rollercoaster into your content? 

    In this episode, I talk about when to avoid posting and what posts to share when you’re feeling emotional or less than positive!

    You will also benefit from the last episode in which I covered how to prevent digital overload. 



    About Your Social Media Fairy

    Philippa began building up a successful social media presence for businesses in 2014.

    She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't!

    So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few.

    "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers."

    Philippa is based in Kidderminster and served clients locally, countrywide and across the globe.

    Let's Be Sociable

    Find me on:

    Facebook: @yoursocialmediafairy

    Instagram: @your_social_media_fairy

    TikTok: @Social_Fairy_Official

    Online: www.yoursocialmediafairy.com


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    Send in a voice message: https://anchor.fm/social-media-fairy/message

    • 5 min

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