7 episodes

Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!

Build Your Brand Podcast with Jeff Echols Gābl Media

    • Design
    • 5.0, 5 Ratings

Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!

    S01E06: The Characters: Who is Your Ideal Client?

    S01E06: The Characters: Who is Your Ideal Client?

    The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that client s name and really get to know them. [...]

    • 19 min
    S01E05: The Basics of Brand Storytelling: You Don t Get to be the Hero

    S01E05: The Basics of Brand Storytelling: You Don t Get to be the Hero

    The Basics of Brand Storytelling: You Don t Get to be the Hero If your prospective client asks ten people in your office, Why should I choose your firm? , they re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and [...]

    • 15 min
    S01E04: Combatting Commoditization: What Makes You Different?

    S01E04: Combatting Commoditization: What Makes You Different?

    Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well we re a commodity. If there s nothing different between us and our closest competitor, why would a [...]

    • 18 min
    S01E03: The Mission: Connecting to What Matters Most

    S01E03: The Mission: Connecting to What Matters Most

    The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they re not really there to learn about you. They re there wondering, what s in it for me? How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe [...]

    • 15 min
    S01E02: Ego vs Empathy: The Story You Tell

    S01E02: Ego vs Empathy: The Story You Tell

    Ego vs Empathy: The Story You Tell Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their people, their process, and their expertise? What does it say to a potential client when they click on your website and [...]

    • 22 min
    S01E01: No Matter the Size, the Journey s the Same

    S01E01: No Matter the Size, the Journey s the Same

    No Matter the Size, the Journey s the Same Somewhere in the world, every morning or maybe in the wee hours at the end of another late night of work, there s an architect that says, I can do better. Maybe you re that architect. What does it mean to be different? How do the best brands in [...]

    • 11 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Mark R LePage ,

So proud of the Gābl Media team

I am so proud of the work put into this podcast by the Gābl Media team. Dimitrius Lynch, Jeff Echols, Dawn Porta and Sarah Rowe. I love the story based format. Important info for architects delivered in a creative, entertaining way. Well done team.

jeffperson ,

Build your brand is spot on

Mr. Echols understands branding and makes his ideas clear and easily applied.

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