Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!
S01E13 Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage
Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage Thank you for joining us for Season 1 at the Build Your Brand Podcast! Listen as Mark R. LePage joins Jeff to wrap up this season by walking through lessons learned from each episode. If you missed any episode, go back and [...]
S01E12: The Takeaway: Winning on Purpose
The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and make that your firm s DNA. Every decision you make. Every proposal you share. Every person you hire. EVERYTHING you do goes back to what your [...]
S01E11: What s In It For Me?: Cutting Through the Noise
What s In It For Me?: Cutting Through the Noise We re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what [...]
S01E10: Culture: Having the Right People on the Plane
Culture: Having the Right People on the Plane You may not know it, but your architecture firm s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level [...]
S01E09: Purpose: A Higher Cause than Architecture
Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than architecture? How can you discover what your purpose is and how it differentiates [...]
S01E08: Value: Providing the Right Service
Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you [...]
If you do nothing else, listen to this!
This Series is SPOT ON!! If you run an architecture firm of any size - step 1: Listen to every episode- step 2: Do it again. Build Your Brand Podcast goes far beyond a marketing strategy; it provides your firm with a reason to be - the basis to succeed! Jeff Echols and his team at Gābl Media are geniuses! JUST LISTEN TO THIS!!!
So proud of the Gābl Media team
I am so proud of the work put into this podcast by the Gābl Media team. Dimitrius Lynch, Jeff Echols, Dawn Porta and Sarah Rowe. I love the story based format. Important info for architects delivered in a creative, entertaining way. Well done team.
Build your brand is spot on
Mr. Echols understands branding and makes his ideas clear and easily applied.