26 episodes

Building your personal brand is important to your career. This is especially true when it comes to our brand's online. In our digital-first world, our first interaction with others say, hiring managers and recruiters, will happen online. This is means what they find becomes their perception, good or bad.

Because of this, it's entirely possible that your personal brand online is costing you opportunities and it shouldn't be that way.

The trouble is, you're not sure where to start. The good news is this podcast will get you moving in the right direction.

Originally released as a subset of my main podcast, The BRAND New You Show, this podcast The Build Your Own Brand Show, has taken on a life of its own. Why? Because it's that important. Personal branding, digital branding and building your personal brand are all very important steps in boosting your career credibility.

Enjoy the podcast. If you decide you want to go deeper, pick up a copy of my book CareerKred where the concepts explained in this show go deeper. You can grab your copy at http://ryanrhoten.com/book

Build Your Own Brand podcast Ryan Rhoten

    • Careers

Building your personal brand is important to your career. This is especially true when it comes to our brand's online. In our digital-first world, our first interaction with others say, hiring managers and recruiters, will happen online. This is means what they find becomes their perception, good or bad.

Because of this, it's entirely possible that your personal brand online is costing you opportunities and it shouldn't be that way.

The trouble is, you're not sure where to start. The good news is this podcast will get you moving in the right direction.

Originally released as a subset of my main podcast, The BRAND New You Show, this podcast The Build Your Own Brand Show, has taken on a life of its own. Why? Because it's that important. Personal branding, digital branding and building your personal brand are all very important steps in boosting your career credibility.

Enjoy the podcast. If you decide you want to go deeper, pick up a copy of my book CareerKred where the concepts explained in this show go deeper. You can grab your copy at http://ryanrhoten.com/book

    Why career credentials no longer matter - BYOB26

    Why career credentials no longer matter - BYOB26

    It used to be that higher levels of education, certifications or other career credentials, were the key to higher roles and higher compensation.

    I believe those days are disappearing and that career credentials no longer matter as much. If true, what does make a difference?

    Simple. Demonstrating your expertise. Specifically, demonstrating it online, which is the topic of this episode.

    Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

    • 14 min
    How attending conferences helps to build your brand - BYOB25

    How attending conferences helps to build your brand - BYOB25

    Do you attend conferences? If not you should. In this episode, I discuss 3 reasons why attending conferences can help you build your brand.

    With the DICE framework, conferences fall in the Engage step.
    They are just a great way to force yourself to get out there and push the boundaries of your comfort zone so you can grow both personally and professionally.

    Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

    • 7 min
    Tie your brand to your compensation - BYOB24

    Tie your brand to your compensation - BYOB24

    Think of a product manager, project manager, or recruiter? Do you have someone in mind?

    Chances are the person you thought about is either someone you know personally or maybe they might be someone who seems to get all of the opportunities.

    Today, we'll discuss how you can use your brand to drive opportunities and compensation your way by becoming an expert in your field.

    Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

    • 15 min
    How do you develop your Personal Brand Statement - BYOB23

    How do you develop your Personal Brand Statement - BYOB23

    If you’ve taken any of the assessments we've discussed in the previous episodes then you are now very close to discovering what makes YOU, YOU.

    However, once you've defined your brand, or at the very least become more self-aware, what comes next?

    In this episode, I’m going to walk you through how to use what you've discovered to create a personal brand statement.

    Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

    • 14 min
    What is the StandOut Assessment - BYOB22

    What is the StandOut Assessment - BYOB22

    Today, I’ll be covering the Stand Out assessment by Marcus Buckingham.

    We’ve all experienced days when we reach the end of the day and we’ve said out loud, “Wow. Today flew by”. Odds are on those days, you were working in your strengths. Those are the days when you StandOut. Wouldn’t it be nice if those days happened more often?

    It can if you understand what makes you StandOut.

    Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

    • 18 min
    The Fascination Advantage Assessment - BYOB21

    The Fascination Advantage Assessment - BYOB21

    In this episode, we're taking another deep dive look into how you can become more self-aware. Today's topic is the Fascination Advantage® assessment.

    The Fascination Advantage® assessment gives you insights on how the world sees you. Are you ready to discover how you fascinate?

    Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

    • 13 min

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