38 min
Building A Better Marketing Technology Company The Tactical Leader
-
- Entrepreneurship
“If you know that going into your journey, that it's a fun roller coaster ride and to come from a place of gratitude, it's important to set up expectations. And if your expectation is not always money in the bank but learnings in the bank, then you're in a good place” - Sonciary Perez
In this episode of Tactical Monday, Sonciary Perez is on a mission to change the interaction customers are facing through fast-acknowledging the order to deliver exceptional experiences. Listen in and see how she help B2B SaaS companies help them better serve, retain and upsell customers!
Sonciary, co-founded Quala.io, they built Quala based on their mutual desires and frustrations building their last company. They wanted to stay close to their customers while their businesses grew and to do that, they gave them so many ways to reach the team and in turn, give them feedback on their experiences.
Sonciary explains further how customers can email them, can chat with them, get in Zoom calls with their customers in order to ask for survey information and much more. They have set up teams to have these conversations and there are so many team members interacting with customers, whether they are executives, product managers, customer success, and support industry. In sum, it is their desire to provide their customers any way to get ahold of them and for them to enable their teams to have so many one-to-one conversations. They were able to achieve this by building what they call, “The Frontline Intelligence Platform” and what that means is that they are allowing or bringing in any channel where these conversations and interactions are happening with and about their customers into their platform so that leaders can mine the data and understand at scale, what is the qualitative narrative around their customers experiences are. So that they can build better experiences with their technology.
Main Takeaways:
● Building a Better Marketing Technology Company
● Taking Leap of Faith and Seizing the Opportunity
● Conversations to Support Early-stage Entrepreneurs
● Investing Into People and Evolving
● Surrounding Yourself with Like-Minded People
Connect with Sonciary
Check out his website: https://www.quala.io/.
Leave a 5-star Review and help this show reach more people. To find out more about me, visit https://knightprotectionllc.com/
“If you know that going into your journey, that it's a fun roller coaster ride and to come from a place of gratitude, it's important to set up expectations. And if your expectation is not always money in the bank but learnings in the bank, then you're in a good place” - Sonciary Perez
In this episode of Tactical Monday, Sonciary Perez is on a mission to change the interaction customers are facing through fast-acknowledging the order to deliver exceptional experiences. Listen in and see how she help B2B SaaS companies help them better serve, retain and upsell customers!
Sonciary, co-founded Quala.io, they built Quala based on their mutual desires and frustrations building their last company. They wanted to stay close to their customers while their businesses grew and to do that, they gave them so many ways to reach the team and in turn, give them feedback on their experiences.
Sonciary explains further how customers can email them, can chat with them, get in Zoom calls with their customers in order to ask for survey information and much more. They have set up teams to have these conversations and there are so many team members interacting with customers, whether they are executives, product managers, customer success, and support industry. In sum, it is their desire to provide their customers any way to get ahold of them and for them to enable their teams to have so many one-to-one conversations. They were able to achieve this by building what they call, “The Frontline Intelligence Platform” and what that means is that they are allowing or bringing in any channel where these conversations and interactions are happening with and about their customers into their platform so that leaders can mine the data and understand at scale, what is the qualitative narrative around their customers experiences are. So that they can build better experiences with their technology.
Main Takeaways:
● Building a Better Marketing Technology Company
● Taking Leap of Faith and Seizing the Opportunity
● Conversations to Support Early-stage Entrepreneurs
● Investing Into People and Evolving
● Surrounding Yourself with Like-Minded People
Connect with Sonciary
Check out his website: https://www.quala.io/.
Leave a 5-star Review and help this show reach more people. To find out more about me, visit https://knightprotectionllc.com/
38 min