Building a Community to Empower Entrepreneurs through the Highs and Lows of Business with Katie Doherty of Founded Outdoors

What can freelancers learn from those founding product-based businesses?

Katie Doherty is the co-founder of Founded Outdoors, a company dedicated to providing resources, programming, and community for emerging outdoor brands.

She is passionate about driving inclusive change through entrepreneurship and combines her experience in the tech start-up world and her love of the outdoors by supporting founders from idea to launch.

With her co-founder Enhao Li, she has created a thriving community of outdoor industry founders and has supported more than 65 founders through their accelerator programs like Embark, a program developed in collaboration with REI Co-op's Path Ahead Ventures.

We chat about:

• how crucial community is to business building
• embracing an iterative process to create the best possible product for your ideal customer
• aligning your professional mission with your personal values
• how Katie and Enhao came to create the Founded Outdoors community

Connect with Founded Outdoors:

• foundedoutdoors.com
• instagram.com/foundedoutdoors

If you want 2025 to be your era of freelance flow, I'd love to invite you to my new group coaching community.

Because you can have a full business AND be a human first.

This program is for the freelancer who...

• is working their butt off, but not spending time doing what they love most.
• has a steady stream of clients, but not dream ones.
• makes ends meet, but wants more financial security.
• has some systems in place, but keeps overriding their boundaries.
• knows their values, but gets stuck trying to align them with a business model.

I deeply believe that you can be an effective business owner who also sets boundaries and makes space for fun.

For 6 months, we'll meet twice a month for 90 minute group calls and use a private Slack channel on an ongoing basis for round-the-clock community interaction.

You'll also get access to all past Just A Wild Thought workshop recordings and priority for future 1:1 coaching availability.

If you're a successful creative who knows there's something more, I invite you to explore the program soon. We start in February, and the community is capped at 8 people.

Info here: https://www.justawildthought.com/findyourfreelanceflow

Connect with Justine:

• Website: https://www.justawildthought.com
• Instagram: https://www.instagram.com/justawildthought

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