Building A Company And Starting A New "Rootine" with Rachel Sanders

Rachel Soper Sanders is the CEO and co-founder of Rootine, an award-winning health and wellness brand revolutionizing vibrant health with science-backed supplements and innovative at-home lab testing. Under her visionary leadership, Rootine has launched successful products, built a powerhouse team, and secured over $11M in VC funding. Rachel's expertise spans brand and marketing, fundraising, product, finance, and strategy. She balances her roles as a mother, digital creator, and wellness thought leader, engaging 58,000 followers and newsletter subscribers by sharing simple, proven tips to optimize cortisol, stress, sleep, and productivity. A Harvard MBA and Vanderbilt alum, Rachel offers valuable insights on entrepreneurship, business building, and personal wellness.

In this episode, Rachel shares invaluable business takeaways that you can apply to your own ventures. We dive into her process for securing funding, hiring the right team, growing her social presence, and branding (and rebranding) the business. And of course, we talk about Rootine’s amazing supplements and how they can help better your life.

If you’ve ever wondered what it takes to start and grow a business, then this episode is for you! 

Learn more about Rachel and Rootine: 

Visit Rootine’s website

Follow Rachel on Instagram

Connect with Rachel on LinkedIn

Follow Rootine on Instagram

Follow Rootine on TikTok

Want to try out Rootine? Use code STARTHER for 10% OFF Rootine Products

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