45 min

#18 - Building a Competitive Intelligence Newsletter People Actually Want to Read | Nick Larson, Bananatag The Competitive Enablement Show

    • Business

Adam McQueen is joined by Nick Larson, Product Marketing Manager at Bananatag (soon to be Staffbase), and Brandon Bedford, Account Executive at Klue, to share their expertise on building a competitive intel newsletter that people actually want to read.

They take Adam through their best advice for getting your competitive newsletter off the ground, why knowing your audience is everything, what kind of newsletter content resonates most, and how to have a little fun along the way.

Timestamps:
00:04:09 | How competitive newsletters compare to other sales collateral
00:13:12 | The importance of a single source of truth
00:16:50 | The kind of content that works for Nick and Brandon
00:23:14 | The kind of content that doesn't  work for Nick and Brandon
00:33:10 | Why personalization matters for competitive newsletters
00:41:00 | Nick's go-to comedic content for his competitive intel newsletter

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Get a Demo today and see Klue's CI platform in action

Adam McQueen is joined by Nick Larson, Product Marketing Manager at Bananatag (soon to be Staffbase), and Brandon Bedford, Account Executive at Klue, to share their expertise on building a competitive intel newsletter that people actually want to read.

They take Adam through their best advice for getting your competitive newsletter off the ground, why knowing your audience is everything, what kind of newsletter content resonates most, and how to have a little fun along the way.

Timestamps:
00:04:09 | How competitive newsletters compare to other sales collateral
00:13:12 | The importance of a single source of truth
00:16:50 | The kind of content that works for Nick and Brandon
00:23:14 | The kind of content that doesn't  work for Nick and Brandon
00:33:10 | Why personalization matters for competitive newsletters
00:41:00 | Nick's go-to comedic content for his competitive intel newsletter

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Get a Demo today and see Klue's CI platform in action

45 min

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