Building a Generational Brand Through Creative Expression The Launch Hour

In this episode of Launch Hour, we are joined by Jake Liu, the Co-Founder and CEO of Outer, a premium outdoor living brand. Today we discuss the origins of Outer and how it aims to be the leading brand for outdoor living. Outer initially launched as a direct-to-consumer (DTC) model, but they also created a unique neighborhood showroom program where customers can visit nearby Outer customers to experience the product before purchasing. The showroom concept was inspired by the idea of an "Airbn...