Building A Lifestyle Brand with Alex McCabe from Kip&Co

build your profitable product business with mel robbins thelotco business podcast

Send us a text

Kip&Co is an Australian Lifestyle brand that never stops evolving.

From the early days of the croc print bed linen (anyone have that print?) to developing beautiful womens and kids apparel, lighting, pet accessories, tableware and so much more. 

If you have ever wanted to build your own brand or you are doing so right now then  this is a must listen.

I spoke with Alex McCabe about how she and her two business partners  (sisters) Hayley and Kate built Kip&Co from the ground up.

Alex explains how much hard work it took to get Kip&Co where it is today and what they’re looking forward to in 2024.

Kip&Co has mastered the balance between wholesale and retail by dedicating separate teams to each channel. Alex highlighted the importance of transparency and communication with stockists, ensuring a unified approach to sales and distribution.
 
For those starting or looking to grow their brand, Alex's advice is simple: just get started. Don't wait for perfection; instead, be realistic about your financial situation and give your brand the time it needs to flourish. Enjoy the process, and don't be afraid to adapt and evolve.

Alex and I discuss all of the following:

00:35 The brains behind Kip&Co

07:56 What is outsourced at Kip&Co?

09:18 How Kip&Co sources their products and materials

13:34 Determining how much to order

16:58 Organizing wholesale vs retail

18:26 Kip&Co’s stockists

20:49 How Kip&Co achieved growth with branding

25:41 What collaborations do for a brand like Kip&Co

28:38 Alex’s advice for anyone looking to start a lifestyle brand

Shop all things lifestyle at Kip&Co here.

Follow Kip&Co on Instagram here.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada