Building a Marketing Team from Scratch with Nathan Yeung | Marketing Expedition Podcast

Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience. He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan's agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some.

00:00 - 00:13 “Everyone thinks they know what they're doing. And that's fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it's probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung

00:14 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:32 - 01:08 Nathan’s Background

01:09 - 07:54 Marketing Essentials Moment: Marketing Terminology

07:55 - 09:46 Welcome to the show, Nathan!

09:47 - 12:58 Starting “Find Your Audience”

12:59 - 16:58 Trust and Empowerment in Client Relationships

16:59 - 18:09 Agency vs. In-House Marketing

18:10 - 20:26 Ideal Marketing Team Structure

20:27 - 21:27 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 

21:28 - 25:22 Success Stories and Building Process

25:23 - 27:45 Demand Generation Strategies

27:46 - 30:01 Channel Specialization

30:02 - 35:43 Sales vs. Marketing Touchpoints

35:44 - 38:57 Tools and Metrics for Measuring KPIs

38:58 - 40:29 B2B Businesses

40:30 - 43:02 Visit: Find Your Audience - https://findyouraudience.online/

43:03 - 45:50 Positioning and Avoiding the Middle

45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey!

46:24 – 47:09 Join themarketingexpedition.com today!

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