14 min
Building a Powerhouse Hybrid Events Team Events Forward
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- Business
When the pandemic hit in March of 2020 and in-person gatherings came to halt, M&IW was thrust into the virtual world. Fortunately, they were able to leverage event planning tools and technologies to produce almost 1,000 virtual events for their clients. Around that same time, they launched the Events > Forward Task Force to focus on the safe return of LIVE in-person events and how the pandemic would reshape events in the future.
Now, with the vaccines rolling out, optimism is returning. M&IW knows they still need to adhere to not only local guidelines but also client meeting and travel policies. They know health and safety will continue to be top of mind even past the pandemic. More importantly, they know the expectations of their clients and event attendees have changed.
In this episode, our host, Jeff Naue, Special Projects Marketing Lead, talks with Jessica Menzer, a Strategic Account Manager within Global Enterprise Solutions at Meetings & Incentives Worldwide, on how events of the future will be more dynamic with blended online and offline audiences. As the project lead for a new initiative called Events Reminagined, she reminds us that you can't just smash together an in-person format and virtual format and call it a hybrid event. The strategy and approach should be thoughtful to create an impactful and unique experience for both audiences. It is important to consult with event owners and guide them through all of the new options and considerations to design and produce a successful hybrid event.
Before all else, you need to have the right team in place to design and produce a successful hybrid event for your organization. A hybrid team includes many of the individuals from your in-person events planning team, but now you also need to factor in new roles to blend and engage your online and offline audiences. Tune in for our interview with Jessica Menzer to learn what it takes to build a powerhouse hybrid events team. Or, if you are interested in working with M&IW, visit meetings-incentives.com.
When the pandemic hit in March of 2020 and in-person gatherings came to halt, M&IW was thrust into the virtual world. Fortunately, they were able to leverage event planning tools and technologies to produce almost 1,000 virtual events for their clients. Around that same time, they launched the Events > Forward Task Force to focus on the safe return of LIVE in-person events and how the pandemic would reshape events in the future.
Now, with the vaccines rolling out, optimism is returning. M&IW knows they still need to adhere to not only local guidelines but also client meeting and travel policies. They know health and safety will continue to be top of mind even past the pandemic. More importantly, they know the expectations of their clients and event attendees have changed.
In this episode, our host, Jeff Naue, Special Projects Marketing Lead, talks with Jessica Menzer, a Strategic Account Manager within Global Enterprise Solutions at Meetings & Incentives Worldwide, on how events of the future will be more dynamic with blended online and offline audiences. As the project lead for a new initiative called Events Reminagined, she reminds us that you can't just smash together an in-person format and virtual format and call it a hybrid event. The strategy and approach should be thoughtful to create an impactful and unique experience for both audiences. It is important to consult with event owners and guide them through all of the new options and considerations to design and produce a successful hybrid event.
Before all else, you need to have the right team in place to design and produce a successful hybrid event for your organization. A hybrid team includes many of the individuals from your in-person events planning team, but now you also need to factor in new roles to blend and engage your online and offline audiences. Tune in for our interview with Jessica Menzer to learn what it takes to build a powerhouse hybrid events team. Or, if you are interested in working with M&IW, visit meetings-incentives.com.
14 min