43 min
Building a Robust Retention Strategy Using Marketing Automation: Insights from Alamar Foods Growth Maestros
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- Marketing
The debate around retention vs. acquisition is well settled.
Stats like potential cost savings being 5-25X, ~75% increase in profitability, and many more have pipped retention as a must-have strategy, more so in today’s environment.
To thrive in today’s world, brands need to evaluate their retention strategy and the tools they use for it.
Join your host Shitij as he talks to Aditya Mujumdar, Senior Manager, Digital Marketing, Alamar Foods, about building a robust retention strategy with the help of marketing automation.
The debate around retention vs. acquisition is well settled.
Stats like potential cost savings being 5-25X, ~75% increase in profitability, and many more have pipped retention as a must-have strategy, more so in today’s environment.
To thrive in today’s world, brands need to evaluate their retention strategy and the tools they use for it.
Join your host Shitij as he talks to Aditya Mujumdar, Senior Manager, Digital Marketing, Alamar Foods, about building a robust retention strategy with the help of marketing automation.
43 min