Building a Soul-Aligned Business: How Erica Carrico Found Her Calling

Erica Carrico, an Award-Winning Soul Business Success Coach who helps women discover their life purpose and build soul-aligned 6 & 7-figure businesses, gives us an inside looking into her journey. After years in corporate recruitment, a cancer diagnosis reshaped Erica’s path, prompting her to leave the 9-5 behind and create a thriving coaching business. In just over four years—while raising two kids—she scaled her company into a multi-million-dollar empire.

Erica shares how she transitioned from one-on-one coaching to scalable group programs, the power of community and mentorship, and why financial freedom allows women to live intentionally and build businesses that align with their passions. Her work has been featured in Forbes, The New York Times, and Inspired Coach Magazine, and today, she’s here to help you turn purpose into profit.

Key Takeaways:

• Discover your life purpose and build an impactful business.
• Corporate experience can be a strong foundation for entrepreneurial success.
• Personal challenges—like a cancer diagnosis—can spark profound transformation.
• Scaling a coaching business involves transitioning to group coaching models.
• Community and mentorship are essential for growth and overcoming challenges.
• Financial freedom enables intentional living and pursuing passions.
• Entrepreneurship is about creating impact beyond income.

Learn more about Erica Carrico: 

Visit Erica’s website

Find Erica on Facebook

Follow Erica on Instagram

Subscribe to Erica’s YouTube channel

Follow Erica on TikTok

Connect with Erica on LinkedIn

Self StartHER Resources and Links:

• JOIN THE NEW SELF STARTHER COMMUNITY. “TogetHER”

• Follow on Instagram for more Inspiration

• DOWNLOAD THE FREE POSITIVITY PLAYLIST

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