Building a Successful Saas company: What Makes a Great Idea for a Start-Up? Founder of Candu

Misfit Founders

Join me as I sit down with Jonathan, the founder of SaaS company Candu, which creates high quality 'no code' users experiences for B2B product-led software companies.  

Pooling our joint experience in this field, we break down the intricacies of what it takes to build a successful SaaS business, from how to know if you've hit on a great idea, to the best retention and conversion strategies, and the process of getting funding. 

We discuss the significance of crystallising a company's vision, and reveal why launching a B2B start-up is often a smoother route than launching B2C. 

Building a company from the ground up is no small feat, and this episode shares  heartfelt reflections on the rollercoaster that is entrepreneurship. We discuss coping with big challenges, and how to heal your team and move on when something goes wrong, as it inevitably will. 

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