Ray Mendez, Partner at Masa&Boz, joins A.J. in this episode to discuss how to make your brand come alive as an entrepreneur with innovative ideas.
They dig into several topics, including how to utilize branding and marketing methods to bridge the gap between your business and its customers, why working with agencies can be limiting, the vital link between technology and creativity, and the three areas every business needs to focus on.
On this episode:
What are the two things to keep in mind for deep branding and marketing? - 8:50
How do Ray’s business tools help the producer (the business) and the user interact more seamlessly? - 10:26
What is the traditional concept of an agency? - 11:26
What is a legacy business? - 21:06
How does the transition from a B2B to a B2C business model look like? - 22:50
The three significant focus areas of any CEO and why they are essential - 31:30
Ray talks about his experience working on the rebranding of the Empire State Building - 41:35