The place where business owners looking to maximize enterprise value, grow their personal wealth, and create a "life after" plan come to discover what other entrepreneurs and thought-leaders are doing to increase their personal and professional net worth.
S2 Ep.7: Define & Conquer...
In this episode Jonathan continues discussing "branding" by zeroing in on a a brand's message and how it is positioned in the marketplace. Between the brandscape within your current, or target, market and the mental warfare each brand is forced to fight for... honing your brand's message within the market is the only way you can conquer your competitors.
S2 Ep.6: The Impact Branding Has On Enterprise Value...
Carving out a memorable place in your audience's mind is the holy grail of marketing. Why? Because a well constructed brand strategy creates a loyal, repeat, customer. That is why designing a solid brand strategy to capture some prime mental real estate should be the goal of every firm. In this episode Jonathan talks about how to evaluate your brand's gap, its message, and a mapping process you can use to become a trusted resource.
S2 Ep.5: Building A Succession Plan Requires This...
Since entrepreneurs are so focused on building and scaling their company they often fail to focus on the "What If" contingency plans and leadership development. In this episode Jonathan talks about how developing leaders and building a strong culture can impact the future of the company - especially in terms of the company's succession plan and enterprise value.
S2 Ep.4: Leaders Are Defined By This One Principle...
Defining leadership is like trying to hit a moving target. Between different personality traits, business goals, the competitive landscape, and a lot more - leaders are pulled in many directions. In this episode, Jonathan explores leadership as defined by three gurus.
S2 Ep.3: Performance Coach or Life Coach... Which One Is For You?
In this episode, Jonathan interviews a performance coach and discusses how a performance coach is different from a life coach. In particular, where a life coach focuses on self-discovery to reach an answer - a performance coach tells you what you should do to reach the results you want in business...
S2 Ep.2: Assessing Strategy From An ROI Perspective...
Developing a strategic plan is not easy, especially when there are so many competing priorities. In this episode, Jonathan discusses the importance of building a cohesive corporate strategy to maximize ROI within the company and across the departments.
I learned a lot
This podcast is great! I loved the thought process behind it and it motivates me to get out and finish projects I may not have thought of doing.
Definitely worth a listen
Interesting and informative! Easy to listen to and keep up. The personal anecdotes make it feel like you’re listening to a friend giving advice.