Building (and Sustaining) Trust Through Authenticity PR Weekly With Sari Cicurel

For nearly 10 years, before Bump Club and Beyond, Linsday worked in publishing advertising and marketing at Hearst Magazine, MTV Networks, The Tribute Company, and Timing for brands including Good Housekeeping, Redbook, and Sports Illustrated, The Chicago Tribune, and Nickelodeon. Linsday herself wanted to connect with other expected moms when she was pregnant, thus starting the Bump Club and Beyond Brand. Bump Club and Beyond has connected parents and parents to be with the best products resources and information and each other for 10 years. What started as a community among moms in Chicago has grown into a national company reaching over a half a million parents and parents to be. Bump Club and Beyond has worked with almost every brand in the baby industry and has created and executed custom activations for brands including Target, Nordstrom's, The Honest Company, Ulta Beauty and so many more. Lindsay’s mission is to educate and inform parents and parents to be across the country with the best knowledge possible. Bump Club and Beyond made an incredible impact on millions of families and has continued to grow to be a household name.
Here’s what we discussed: 

Being an expert in your brand  Responsibility and disseminating accurate information  How Bump Club and Beyond approaches content curation  Adaptability during the pandemic 
Connect with Lindsay Pinchuk: 

https://www.instagram.com/lindsaypinchuk/ 

https://www.instagram.com/bumpclubandbeyond 

https://facebook.com/bumpclubandbeyond