Building Beast Brands with Authentic Rob G Robert Genovesi

Danielle Hughes is a writer and content creator helping people find their "Personality Brand". Her company, More Than Words marketing focuses on working with people to find their brand's true voice, essential to building a strong brand.

I’m back after a short time away! But a lot as happened so play it now to find out what I've been up to!

Many times the client will attempt to lead the process and if you relinquish control it won't be long before the project goes off the rails. It's YOUR process and they don't know how it's supposed to go. Don't fall into this trap. Here's how.

The 23-year partnership between these two mega-brands illustrates that the power of branding can help a business endure, even through negative situations.

Lowering your price does not always mean you win, even if you get the project. In this episode we'll talk about getting your price AND earning the client's respect and confidence.

Office supplies giant Staples has recently re-branded in attempt to stay relevant in a quickly changing business landscape. This episode discusses what they did and their potential for future success. Did they beast it, or did they blow it?