Secret Escapes’ formula for hiring best-in-class performance marketers with Head of Performance & Revenue, Rumyana Miteva #2 Scale of One to Tech

Would you take the best digital marketeer in the world if they were a poor cultural fit for your business? Striking a balance between skills and shared values is key as you expand your workforce - something that Secret Escapes’ Head of Performance and Revenue, Rumyana Miteva knows all too well.
Rumyana joins Alex Marriner in episode 2 of the Scale of One to Tech podcast to discuss how Secret Escapes have maintained passion and engagement from their staff and the tools used to do so. They also explore the recent shift towards T-Shaped marketeers, identifying current and future business needs, and upskilling your team.
This episode covers
Improving your business development communicationsAssessing current and upcoming business needsIdentifying cultural fits in employment candidatesDiversity and inclusion when hiringSpecialist vs T-Shaped marketeersKeeping staff engaged and passionateLinks and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com