Building Blocks

Eden Chai

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MARKETING
UPDATED BIWEEKLY

Welcome to Building Blocks, hosted by Eden Chai (co-founder & CMO of Flair) and guests. This podcast is your go to resource for how to embrace marketing & automation to excel in your career. Each episode features in-depth conversations with industry leaders and marketing experts. Tune in to get actionable ways for making an impact and get a seat at the executive table.

5 DAYS AGO

008 - How Running a Proof of Concept Can 3X Your Rents

How Nick Chapman Transformed a 26-Unit Multifamily Deal with Bold Moves and Big Pivots What happens when a Marine-turned-state trooper bets it all on multifamily real estate? Nick Chapman shares his bold journey—from testing a concept to crushing it with a 26-unit deal. In this episode, Eden Chai interviews Nick Chapman, who went from law enforcement to real estate entrepreneurship. Discover how Nick bought a 26-unit studio complex in Wilmington, NC, and turned it into a high-performing property for traveling nurses. His journey highlights the power of testing ideas, handling curveballs, and staying scrappy. Here are just a few takeaways: *How Nick used test ads to prove his concept before buying the property. *Why understanding your audience (traveling nurses) is key to repositioning properties. *How setbacks like losing lead sources forced him to pivot and master SEO. *The power of speed-to-lead and personalized sales funnels in multifamily leasing. *Why collaboration and relationships are at the heart of success. Enjoyed Nick’s story? Like this video, subscribe for more real estate insights, and drop your biggest takeaway in the comments! Connect with Nick on LinkedIn (link in description) and find out how he’s making waves in the multifamily space.

50 min
NOV 6

007 - From Crisis to Opportunity: Insights from a Successful Office Lease-Up Mid Pandemic

How Office Buildings are Winning in 2024: Michael Israel's 167 Green Success Story | PropTech & Real Estate Innovation Wondering how office buildings are winning leases in 2024? In this episode, Eden Chai talks to Michael Israel, the innovation lead at ShaePack Partners, who helped turn a 17-floor, Class-A office building—167 Green in Chicago—into a viral sensation and one of the most successful office lease-ups, in the heart of the pandemic. From partnerships with global brands to pioneering digital access with Apple Wallet, Michael reveals how blending PropTech, lifestyle-focused amenities, and creative marketing can redefine real estate success. Hear Michael’s fascinating journey from tech startups to commercial real estate innovation, how he used influencer strategies and micro-marketing to drive interest, and why hyper-detail is a game-changer for both tenant satisfaction and occupancy rates. Inside the viral branding of 167 Green How PropTech is transforming tenant experiences Leveraging influencer marketing for real estate Rethinking office space for the hybrid era Real estate innovations every developer should know Don’t miss out on more PropTech insights! Hit the subscribe button to stay ahead in multifamily and commercial real estate innovation!

53 min
OCT 23

006 - Marketing Centralization: How to Cut Marketing Cost 40% While Getting the Same Results

Centralized Marketing for Multifamily: Unlocking Efficiency & Driving Results Are you struggling to make sense of the buzz around centralized leasing and marketing? In this episode, Eden Chai and Mike Whaling tackle the debate head-on, revealing why centralizing marketing might be the key to optimizing your property management operations. Mike shares insights on how centralizing your marketing efforts, instead of focusing solely on leasing, can multiply your results by aligning with how renters actually shop—starting broad, searching neighborhoods, and considering multiple properties. From PPC strategies that avoid the trap of competing against yourself to building content-rich corporate websites that improve SEO and AI search results, this conversation is a deep dive into making your marketing dollars work harder. How centralized marketing outshines decentralized leasing efforts Practical steps to start with email marketing and nurturing Why content is more critical than ever in the age of AI and changing search behavior Real-world examples from brands like Tesla and major multifamily players Ready to elevate your multifamily marketing game? Don't miss this insightful discussion. Please this video, subscribe for more industry strategies, and drop your thoughts in the comments!

47 min
OCT 2

005 - How Important is Multifamily Experience for Marketing Roles?

Hiring Outside of Multifamily Could Be the Game-Changer You Need | Multifamily Leadership Insights Are you limiting your team by only hiring within the multifamily industry? Let’s explore why stepping outside the norm just might be the key to your success! In this episode, Eden Chai sits down with multifamily marketing expert Sara Graham to tackle one of the most debated topics in the multifamily industry: the value of hiring talent with or without multifamily experience. Eden and Sara discuss industry hiring standards, the complexities of the multifamily tech stack, and why there's such an emphasis on bringing in candidates from within the industry. They debate the pros and cons of hiring “outsiders” and explore the benefits of bringing a fresh perspective into your marketing and operations teams. Sara has decades of experience in building and rebuilding teams and highlights the importance of fostering an entrepreneurial mindset and growth culture in your organization. Discover how team size, onboarding practices, company culture, and even the willingness to experiment with your tech stack play critical roles in determining the best talent for your company’s needs. If you found this conversation valuable, make sure to LIKE the video and SUBSCRIBE to @MultifamilyMediaNetwork for more multifamily leadership insights. Your support helps us continue to bring you fresh insights and expert discussions on the multifamily industry. Don’t forget to drop a comment with your thoughts on hiring strategies — let’s keep this conversation going!

45 min
SEP 11

004 - How a World Class Asset Manager Approaches Marketing | Building Blocks

Maximizing Multifamily Marketing Efficiency: Insights from Brendan Van Deventer | Asset Management & PropTech Struggling with skyrocketing marketing costs but not seeing the desired results? Brendan Van Deventer shares why more budget isn’t always the answer and how a strategic approach can make or break your multifamily assets. In this episode of Building Blocks, Eden Chai sits down with asset management expert Brendan Van Deventer to uncover the challenges and opportunities in marketing multifamily properties today. Brendan has vast experience managing marketing strategies across multiple property management companies. Brendan dissects the importance of technology like Consumer Fusion and Vero and shares why balancing automation with human accountability is critical. Brendan also explains that simply increasing your marketing budget isn’t enough — efficiency and smarter strategy are key. Tune in for insights on cutting through the noise, streamlining processes, and maximizing your marketing ROI in the multifamily space. If you found Brendan’s insights helpful, please like, subscribe, and hit the bell for updates. Share this episode with your colleagues to spread these essential strategies! Want more multifamily content? Check out @MultifamilyMediaNetwork for podcasts led by industry experts on all topics related to multifamily.

42 min
AUG 21

003 The Secret to Winning Executive Buy-In: Insights from Multifamily Marketing Expert Bobbi Steward

In this episode, we dive deep with Bobbi Steward, a seasoned multifamily marketing leader with experience across G5, Realtor.com, and BH Management. Bobbi shares her journey of learning how to secure executive buy-in for marketing initiatives, a critical skill that has shaped her successful career. From understanding company culture to the art of storytelling and building internal alliances, Bobbi reveals the strategies that helped her get her ideas across the finish line. Whether you’re struggling to get buy-in for a big project or looking to refine your pitch to leadership, this conversation is packed with actionable insights that can make all the difference. If you enjoyed this conversation, make sure to like the video, subscribe to our channel, and hit the notification bell so you never miss an episode filled with insights that can transform your multifamily marketing strategy!

43 min
AUG 13

002 - When to Use Tech to Enhance the Human Experience vs. Replace it - Building Blocks

From the experts at Multifamily Media Network, this insightful interview with Dave Freund dives into the balance between technology and human interaction in the leasing process. In this episode, Eden Chai and Dave Freund discuss the evolution of leasing technology, particularly during and after COVID, and the ongoing challenge of balancing automation with human interaction. They explore the nuances of customer experience across different demographics, the importance of reducing friction, and the future trends in AI leasing. If you're an operator looking to enhance your leasing process, this conversation offers valuable insights and practical advice. Visit Multifamily Media Network for more! Be sure to LIKE this video and SUBSCRIBE to our channel for more multifamily industry insights! multifamily leasing, AI leasing, technology in leasing, human touch in leasing, leasing strategies #MultifamilyLeasing #LeasingTechnology #AILeasing #HumanTouch #OperationalEfficiency

34 min
JUL 31

001 - Crafting Your Offer: How to Get Max Value from Your Specials - Building Blocks

In this episode of Building Blocks, Eden Chai and Sam Winn explore the power of creative offers in multifamily marketing. Discover how to craft irresistible offers that attract prospects, address their objections, and create lasting value. Learn from real-world examples like the "Sense of Home" campaign and understand the importance of offering scarcity and stacking value. Be sure to LIKE this video and SUBSCRIBE to our channel for more multifamily marketing insights! For more information visit MMN multifamily marketing, offer strategies, leasing tips, buyer psychology, marketing innovation #MultifamilyMarketing #LeasingTips #OfferStrategies #BuyerPsychology #MarketingInnovation

48 min

8 Episodes

Creator

Eden Chai
Years Active

2K
Episodes

8
Rating

Clean
Show Website

Building Blocks

Building Blocks

Episodes

008 - How Running a Proof of Concept Can 3X Your Rents

007 - From Crisis to Opportunity: Insights from a Successful Office Lease-Up Mid Pandemic

006 - Marketing Centralization: How to Cut Marketing Cost 40% While Getting the Same Results

005 - How Important is Multifamily Experience for Marketing Roles?

004 - How a World Class Asset Manager Approaches Marketing | Building Blocks

003 The Secret to Winning Executive Buy-In: Insights from Multifamily Marketing Expert Bobbi Steward

002 - When to Use Tech to Enhance the Human Experience vs. Replace it - Building Blocks

001 - Crafting Your Offer: How to Get Max Value from Your Specials - Building Blocks

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