56 min

Building Brand Equity, With Kyle Duford Business Creators Radio Show With Adam Hommey

    • Business

A brand is a series of promises between you and your customers, so a brand needs a clear, established understanding of its foundational makeup. Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Brand expert, […]

A brand is a series of promises between you and your customers, so a brand needs a clear, established understanding of its foundational makeup. Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Brand expert, […]

56 min

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