Building Builder Brands With Georgia Castellano Building Perspective

Focus Discussion of the Week:
 
Your brand isn’t a decoration superimposed on your product photos. Your brand is the personality that best represents your product and company. It’s a living ecosystem that hits every touchpoint in the buyer’s journey, from their very first Google search to when they’re in your design studio. But when does your branding become stale and outdated? Find out in today’s episode as our very own creative director, Georgia, joins Matt and Mollie to discuss “Building Builder Brands” and what branding really means beyond your logo.
 
Books on Georgia’s Nightstand:
 
Bird by Bird: Some Instructions on Writing and Life by Anne Lamott
 
Her Current Favorite Podcast:
 
1619 by The New York Times
 
Georgia’s Bingeable Recommendations:
 
 
Living With Yourself Starring Paul Rudd
 
 
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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.