31 min

1.8 Building a Business Case for Sustainable Media with Angela Johnson and Kris Doerfler of dentsu Brand Safety Exchange

    • Marketing

Join special guests Angela Johnson and Kris Doerfler of dentsu as we build a business case for sustainable media and marketing. As an agency that works with many of the world’s largest advertisers, Angela and Kris provide valuable insight into challenges that top spending clients face in 2021 with a particular view to brand safety. They discuss the definition of sustainable media, the opportunities presented by a public that is more educated in the advertising process, the business benefits of doing the right thing, and much more.

Join special guests Angela Johnson and Kris Doerfler of dentsu as we build a business case for sustainable media and marketing. As an agency that works with many of the world’s largest advertisers, Angela and Kris provide valuable insight into challenges that top spending clients face in 2021 with a particular view to brand safety. They discuss the definition of sustainable media, the opportunities presented by a public that is more educated in the advertising process, the business benefits of doing the right thing, and much more.

31 min