Building Community with United Way CMO Lisa Bowman Authentic Influence

On today's episode, I have the pleasure of chatting with Lisa Bowman, the Chief Marketing Officer of United Way. United Way is #1 on Forbes' Top 100 U.S. Charities list, and serves over 60 million annually.

Specific topics to be covered in this episode:



What it means to be a "communitarian"
The similarities between heading up marketing efforts in the for-profit and non-profit sectors
Lisa's favorite story of service from the over 60 million stories told annually
The importance of collecting and amplifying authentic stories of service to further United Way's brand and message, and how it assists the development effort by growing the volunteer and donor network
The importance of partnering with corporations and leveraging "donated media" to spread the word
Some of the newest ways in which we can offer to help United Way's mission in 2019 and beyond


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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)