Building infrastructure is unsexy but necessary

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Recently one of my clients was sharing her frustration about how hard she was working.

It wasn't that she minded the hard work, but it felt as if all the hours she was putting in were not actually moving her business forward.

AND she was right. The tasks she was working on were not producing any sales in the short term, so they weren't fulfilling her mission of using her gifts to make an impact in the world.

I acknowledged her (justifiable) frustration and shared my perspective on the situation:

Working on building infrastructure in your business is hard because it isn't fun or sexy, and it's not about short term success. BUT it is work that is essential for long term success!

In this episode I explain why infrastructure is so important in our lives and our business and how you can create the best infrastructure to support your goals.

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