It’s not a decision to do either customer retention or customer acquisition. Instead, it’s a shift in focus and percentage of time and budget. With new entrants in healthcare, growing the overall share of health for each customer is key. After all, the easiest customer to get is the one you already have.
Listen to Don Stanziano, Chief Marketing and Communications Officer at Geisinger, and host Chris Hemphill as they discuss next gen marketing strategies across building a team, internal advocacy, and growth.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
Hosted on Acast. See acast.com/privacy for more information.