Building patient-friendly access to clinical trials Research in Action

Research reveals that 95% of patients do not participate in clinical trials. How do we find better ways to connect willing and qualified participants to clinical trials? How do we ensure diversity in participant populations? And how can we make access to clinical trials more patient-friendly? We will get those answers and more in this episode with Brandon Li, Co-Founder at Power. Power is a fast-growing startup building a patient-friendly way to get access to clinical trials and is working to increase the diversity in clinical trials.
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Episode Transcript:
00;00;00;03 - 00;00;17;02 
Are there better ways to connect willing and qualified participants to clinical trials? How do you ensure diversity in participant populations? And why do 97% of patients not participate in clinical trials? We'll get those answers and more on this episode of Research in Action. 
  
00;00;18;07 - 00;00;19;19 
The need to. 
  
00;00;21;14 - 00;00;41;18 
Build the Hello and welcome to Research and Action, brought to you by Oracle Life Sciences. I'm Mike Stiles, and our guest today is Brandon Lee, co-founder at Power. Power is building a patient friendly way to get access to clinical trials, and they're working on increasing the diversity in clinical trials. Brandon, thanks for taking the time to be with us today. 
  
00;00;41;28 - 00;00;42;27 
Yeah, it's my pleasure. 
  
00;00;44;06 - 00;01;03;27 
Great. Well, looking forward to it. And we are going to be talking about some amazing stuff as always. But we also always like to get a feel for the person behind that amazing stuff. So what did you want to be when you grew up and how did you get from there to the field of clinical trials and technology and the kind of things you're doing now? 
  
00;01;04;06 - 00;01;13;12 
It depends on how far back you want to go, but I think that through most of my childhood, I probably wanted to be a like a professional trading card game player as. 
  
00;01;16;03 - 00;01;17;28 
Are you a Pokemon man or. 
  
00;01;18;11 - 00;01;29;24 
It was it was all of the above, right? It was like a Pokemon journey. Then there was like a, you know, journey. Then there was a magic. The Gathering journey. I kind of cycled through all of them, but I ended up landing on magic, I think, for most of it. 
  
00;01;30;15 - 00;01;32;25 
Well, check those old cards. You could be a millionaire. 
  
00;01;33;01 - 00;01;39;12 
I've been. I've been watching the the price of Charizard skyrocket with a lot of energy. You remember having plenty of money? 
  
00;01;39;23 - 00;01;43;08 
Well, great. Yeah, but obviously that's not what you wound up doing full on. 
  
00;01;43;23 - 00;02;12;07 
No, not at all. Yeah, I think the kind of journey here was. Well, at some point I became a consumer internet. Consumer marketplace person sometime between my my kind of professional trading card game times and and kind of coming out of college, I started thinking a lot more about consumer tech. So I spent a handful of years just doing things that look a lot like classic consumer marketplace work. 
  
00;02;12;07 - 00;02;33;14 
Thumbtack, Airbnb, Zillow, all kinds of kinds of products. And at one point I had a close friend of mine diagnosed with a brain tumor who had to go looking for a clinical trial on her own and, you know, that journey was brutal for her. She did everything that patients basically go and do today, which is backchannel the heck out of every doctor that she knows. 
  
00;02;33;14 - 00;02;55;08 
And eventually all roads ended up leading to clinicaltrials.gov. So she spent weeks there trying to figure out, okay, is there a trial that could make sense for me? Eventually, she finds one and the contact information is like the front desk of the hospital. So she's cold calling the hospital. The hospital's routing her internally. She's trying to find a