62 episodes

A weekly new home sales and marketing podcast strictly for homebuilders and developers across North America. Every week Matt Riley and Mollie Elkman along with the team at Group Two, bring you a fresh perspective on all things sales and marketing related. Hear the latest news, trends, tips, and best practices strictly for the homebuilding industry each and every week right here on Building Perspective!

Building Perspective Group Two Advertising

    • Business
    • 4.4 • 16 Ratings

A weekly new home sales and marketing podcast strictly for homebuilders and developers across North America. Every week Matt Riley and Mollie Elkman along with the team at Group Two, bring you a fresh perspective on all things sales and marketing related. Hear the latest news, trends, tips, and best practices strictly for the homebuilding industry each and every week right here on Building Perspective!

    Building Trust with Ashley Durham

    Building Trust with Ashley Durham

    Focus Discussion of the Week:
     
    35% of new home buyers were uncertain or overwhelmed about the new construction process. This means that it’s vital to provide information every step of the way. Make sure nothing gets lost in translation — and minimize the uncertainty — by providing the resources and content for buyers to understand your product and processes. Ashley Durham from Stone Martin Builders joins the show to discuss how her team keeps their buyers informed and engaged.

    Join our Facebook Group: https://bit.ly/2ps1g5w
    Subscribe on Apple Podcasts: https://apple.co/2L6XGow
    Subscribe on Spotify: https://spoti.fi/2ZyabPj
    Subscribe on Stitcher: http://bit.ly/2Ud2nRN
    Subscribe on Google Play: http://bit.ly/2znqFPB
    Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

    • 29 min
    Consumer Housing Trends Report with Zillow

    Consumer Housing Trends Report with Zillow

    Focus Discussion of the Week:
    The Zillow Housing Trends Report is out, and we've got insider insight! As millennial, tech-savvy buyers browse the market, are you up to date with your content to ensure an informative experience? Because when buyers have the information they need, they’re able to make a much quicker decision between you or your competitor. Brett Steele from Zillow joins the show to unravel some of the latest trends in homebuying.  
     
    Join our Facebook Group: https://bit.ly/2ps1g5w
    Subscribe on Apple Podcasts: https://apple.co/2L6XGow
    Subscribe on Spotify: https://spoti.fi/2ZyabPj
    Subscribe on Stitcher: http://bit.ly/2Ud2nRN
    Subscribe on Google Play: http://bit.ly/2znqFPB
    Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

    • 49 min
    This Market Sucks

    This Market Sucks

    Focus Discussion of the Week:
    This Market Sucks! Yes, we're in the highest demand market we've seen in quite some time, but that comes with some challenges - costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape more cramped living spaces. Amanda Druschel and Alexis Udine join the show to discuss how you can navigate this hot market and how to keep your lines of communication open. 
     
    Articles From Today’s Episode:
    ‘When is the housing market going to crash?’ is a red-hot search on Google – here’s why

    Join our Facebook Group: https://bit.ly/2ps1g5w
    Subscribe on Apple Podcasts: https://apple.co/2L6XGow
    Subscribe on Spotify: https://spoti.fi/2ZyabPj
    Subscribe on Stitcher: http://bit.ly/2Ud2nRN
    Subscribe on Google Play: http://bit.ly/2znqFPB
    Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

    • 41 min
    Q1 Digital Trends

    Q1 Digital Trends

    Focus Discussion of the Week:
     
    TikTok, Google My Business, and the iOS 14 Update - what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market.

    Join our Facebook Group: https://bit.ly/2ps1g5w
    Subscribe on Apple Podcasts: https://apple.co/2L6XGow
    Subscribe on Spotify: https://spoti.fi/2ZyabPj
    Subscribe on Stitcher: http://bit.ly/2Ud2nRN
    Subscribe on Google Play: http://bit.ly/2znqFPB
    Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
     

    • 30 min
    Online Builder Shop Results

    Online Builder Shop Results

    Focus Discussion of the Week:
     
    More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it's not enough to just have online leads... Are you following up with them consistently and effectively? What kind of customer experience are you creating? 
     
    In our latest secret Builder Shop, conducted earlier this year, we surveyed home builders on the top 200 list to find out if they were following up with online leads, how often, which methods they used, and if their follow-up was effective. Find out the surprising results in this episode with our special guest,  Director of g2 Online Sales Coaching, Alexis Udine.

    If you’re stunned by our Builder Shop results or would love guidance when it comes to online leads, our brand new program led by Alexis is finally here! Learn more about our Online Sales Coaching at http://bit.ly/OSCcoaching.

    Join our Facebook Group: https://bit.ly/2ps1g5w
    Subscribe on Apple Podcasts: https://apple.co/2L6XGow
    Subscribe on Spotify: https://spoti.fi/2ZyabPj
    Subscribe on Stitcher: http://bit.ly/2Ud2nRN
    Subscribe on Google Play: http://bit.ly/2znqFPB
    Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

    • 36 min
    Effective Content Strategy

    Effective Content Strategy

    Focus Discussion of the Week:
     
    You’ve heard the saying - content is king. But what exactly is content? We’ve heard plenty of definitions but to clear the air, Thaïs Cuffy, Group Two’s newest Content Strategist, joins the show to discuss why strong and clear content can lead your newest customers to a journey of self-education and alleviate their fears and mistrust. 
     
    Top Topic of the Week 
     
    Join our Facebook Group: https://bit.ly/2ps1g5w
    Subscribe on Apple Podcasts: https://apple.co/2L6XGow
    Subscribe on Spotify: https://spoti.fi/2ZyabPj
    Subscribe on Stitcher: http://bit.ly/2Ud2nRN
    Subscribe on Google Play: http://bit.ly/2znqFPB
    Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
     

    • 36 min

Customer Reviews

4.4 out of 5
16 Ratings

16 Ratings

JoshCrist ,

Entertaining, insightful and actionable! 🙌

Whether you’re well established as someone innovating in the building industry, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Matt and Mollie do an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving enterprise - and life you can be proud of - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

Top Podcasts In Business

Listeners Also Subscribed To