83 episodes
Building Perspective Group Two Advertising
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- Business
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4.4 • 16 Ratings
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A weekly new home sales and marketing podcast strictly for homebuilders and developers across North America. Every week Matt Riley and Mollie Elkman along with the team at Group Two, bring you a fresh perspective on all things sales and marketing related. Hear the latest news, trends, tips, and best practices strictly for the homebuilding industry each and every week right here on Building Perspective!
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The Importance of Customer Experience
Focus Discussion of the Week:
Chelsey and Katie chat about the importance of customer experience, and the difference it makes when building a home. This episode is packed with ideas and examples on how to make new homebuyers feel connected to the process. Plus it wouldn't be a Chelsey & Katie episode without some Disney updates! -
Builder Deep Dive
Matt and Mollie are back together for a special episode to chat about what’s working well for New Home Inc. Listen and learn helpful video content tips, processes and efficiencies, communication tactics, and more! This one is PACKED with easy-to-implement ideas you won’t want to miss.
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On The Mastery of Selling
Join Alexis Udine and a very special guest, Roland Nairnsey, a renowned national sales trainer and owner at New Home Sales Plus as they unpack valuable nuggets from Roland’s new book, Mastery of Selling for New Homes.
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What’s Next in Social
Focus Discussion of the Week:
Social Media Marketing is always changing. Blink a little too long and miss an update. That’s why we have our Social Corner here to keep us educated. From Facebook ad changes to TikTok tips, we drop the details on what builders can do to take advantage of the latest trends. -
BONUS EPISODE - Marketing Shifts to Stick With
Focus Discussion of the Week:
Builder Marketing Managers Alexis Udine and Amanda Druschel take you through LIVE INTERVIEWS with Group Two builder partners from the IBS 2022. Our special guests were all asked the same question, “What's the biggest change you've made to your marketing or sales initiatives in the last two years, that will stick around through 2022?”. Listen to Alexis and Amanda break down these changes in detail to help inspire your marketing strategy for the future. -
How To Address Bad Online Reviews
Focus Discussion of the Week:
Bad online reviews are practically inevitable, and the way you handle those reviews can make or break your online perception and your brand reputation. Hear from Laura Stortz, g2 Builder Marketing Manager, and Jane Vitelli, g2 Social Media Coordinator, as they discuss responding to bad reviews in a way that puts your company in a positive light.
Customer Reviews
Entertaining, insightful and actionable! 🙌
Whether you’re well established as someone innovating in the building industry, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Matt and Mollie do an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving enterprise - and life you can be proud of - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!