89 episodes
Building Perspective Group Two Advertising
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- Business
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4.4 • 17 Ratings
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A weekly new home sales and marketing podcast strictly for homebuilders and developers across North America. Every week Matt Riley and Mollie Elkman along with the team at Group Two, bring you a fresh perspective on all things sales and marketing related. Hear the latest news, trends, tips, and best practices strictly for the homebuilding industry each and every week right here on Building Perspective!
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Top Marketing Solutions for 2022
Focus discussion of the week:
Chelsey and Melissa take a recent Group Two blog to the next level as they touch on incentives, branding, and content for relocation buyers. -
Management and Leadership Training
Focus discussion of the week:
Join Chelsey Keenan and special guest, Jessi Kelly. Jessi is Vice President of Sales and Marketing at Stylecraft, a homebuilder in Texas. Enjoy these key takeaways on everything from mindset, to delegating, to leadership in the housing industry. -
Controlling the Controllable
Focus Discussion of the week:
Time to shift strategies and ramp up your marketing! Make sure you start by controlling the "controllable". Amanda and Ali share no-cost things new home marketers should do to take control today. Get the full list on our Group Two blog. -
Back to Basics
Focus discussion of the week:
Are you really feeling the market shift? You're not alone. Now's the time to get your ducks in a row. Ali and Matt discuss getting back to the basics of marketing in a time of uncertainty. -
Marketing Partnerships
Focus discussion of the week:
From best practices to scalability, tune in to learn more about the benefits of partnering with outside brands and businesses - big and small! Join Amanda as she chats with Special Guest, TJ Streit, VP of Marketing at Dream Finders Homes. -
Summer of Social
Focus discussion of the week:Join Group Two's social team as they discuss their Summer of FUN Social Media suggestions, ideas, inspiration, and more!
Customer Reviews
Entertaining, insightful and actionable! 🙌
Whether you’re well established as someone innovating in the building industry, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Matt and Mollie do an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving enterprise - and life you can be proud of - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!