42 episodes

A weekly new home sales and marketing podcast strictly for homebuilders and developers across North America. Every week Matt Riley and Mollie Elkman along with the team at Group Two, bring you a fresh perspective on all things sales and marketing related. Hear the latest news, trends, tips, and best practices strictly for the homebuilding industry each and every week right here on Building Perspective!

Building Perspective Group Two Advertising

    • Marketing
    • 4.8, 12 Ratings

A weekly new home sales and marketing podcast strictly for homebuilders and developers across North America. Every week Matt Riley and Mollie Elkman along with the team at Group Two, bring you a fresh perspective on all things sales and marketing related. Hear the latest news, trends, tips, and best practices strictly for the homebuilding industry each and every week right here on Building Perspective!

    The COVID Impact On Floor Plans With Eric Taylor

    The COVID Impact On Floor Plans With Eric Taylor

    Focus Discussion of the Week: In a new era of WFH, is your home designed for the “virtual 9 to 5”? Are you using your dining room as a makeshift home office? How are the impacts of COVID19 affecting the way we live and work in our homes, and are consumers going to be looking for a new approach to their home layouts. Eric Taylor, Vice President of Design from Frank Betz Associates, joins the podcast to discuss how floor plans are currently being thought about, drawn up, and lived in as we spend more time at home.  Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

    • 37 min
    Likability Is Overrated With Mary Marshall Forrest

    Likability Is Overrated With Mary Marshall Forrest

    Focus Discussion of the Week:Does being “nice” lead to more sales? How about being “liked”? The answer might surprise you. As we all know, these past months look a bit different than they did last year. So, how do we continue to drive sales and have a record-breaking year? Mary Marshall Forrest from the Forrest Performance Group joins us to discuss why "Likeability Is Overrated” and how being “nice” isn’t always necessary for your sales equation.  Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

    • 44 min
    Magic With The Push Of A Button With Jake Scherrer

    Magic With The Push Of A Button With Jake Scherrer

    Focus Discussion of the Week: On this episode of Building Perspective, Jake Scherrer from Zillow returns to the show to catch up with Matt and Mollie and discuss the latest in virtual home tours, the challenges and benefits of working from home, and how the industry can learn from today’s external shifts. Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

    • 45 min
    The 7 Steps of Virtual Selling With Roland Nairnsey

    The 7 Steps of Virtual Selling With Roland Nairnsey

    Focus Discussion of the Week: We’ve got a special bonus episode from Building Perspective LIVE! Roland Nairnsey from New Homes Sales Plus joined the show to discuss “The 7 Steps of Virtual Selling” to ensure sales success in the new normal.  Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

    • 56 min
    The Payoffs of Early Adoption With Chris Hartley

    The Payoffs of Early Adoption With Chris Hartley

    Focus Discussion of the Week: How does being first-to-market with new tools and technology give you the upper hand in selling more homes? Chris Hartley from K. Hovnanian® Homes joins us to discuss “The Payoffs of Early Adoption” and how he found success as an early adopter by testing new technologies and getting buy-in from his team. Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

    • 45 min
    Success In A Time of Crisis With Laura Hanson

    Success In A Time of Crisis With Laura Hanson

    Focus Discussion of the Week: Evolving from your traditional face-to-face sales process may not be as big of a surprise to your buyers as you think. With the prevalence of Amazon and e-commerce, your buyers are already accustomed to purchasing what they want and need online. Are you ready to sell your homes virtually? Laura Hanson from New Tradition Homes joins Matt and Mollie to discuss the shift to virtual sales and the success that comes with it. Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

    • 34 min

Customer Reviews

4.8 out of 5
12 Ratings

12 Ratings

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