Building Perspective

Group Two Advertising
  • 4.4 (17)
  • MARKETING
Building Perspective

A home builder podcast, strictly for builders and developers across North America. Every other week, Group Two team members bring you a fresh perspective on all things sales and marketing. Hear the latest industry news, trends, tips, and best practices right here on Building Perspective!

  1. 02/14/2023

    Self-Tour Tips & Tricks for Homebuilders

    Make it easy for buyers to say "yes!" by making it easier to tour your homes. Guest host Matt Riley and Anthony Kent of Cothran Homes have an honest conversation about the pros and cons of implementing a self-tour program as a homebuilder.

    34 min

  2. 09/29/2022

    Top Marketing Solutions for 2022

    Focus discussion of the week:    Chelsey and Melissa take a recent Group Two blog to the next level as they touch on incentives, branding, and content for relocation buyers.

    18 min

  3. 09/07/2022

    Management and Leadership Training

    Focus discussion of the week:    Join Chelsey Keenan and special guest, Jessi Kelly. Jessi is Vice President of Sales and Marketing at Stylecraft, a homebuilder in Texas. Enjoy these key takeaways on everything from mindset, to delegating, to leadership in the housing industry.

    37 min

  4. 07/25/2022

    Controlling the Controllable

    Focus Discussion of the week:   Time to shift strategies and ramp up your marketing! Make sure you start by controlling the "controllable". Amanda and Ali share no-cost things new home marketers should do to take control today. Get the full list on our Group Two blog.

    20 min

  5. 07/15/2022

    Back to Basics

    Focus discussion of the week:  Are you really feeling the market shift? You're not alone. Now's the time to get your ducks in a row. Ali and Matt discuss getting back to the basics of marketing in a time of uncertainty.

    33 min

  6. 07/08/2022

    Marketing Partnerships

    Focus discussion of the week:  From best practices to scalability, tune in to learn more about the benefits of partnering with outside brands and businesses - big and small! Join Amanda as she chats with Special Guest, TJ Streit, VP of Marketing at Dream Finders Homes.

    32 min

  7. 06/06/2022

    Summer of Social

    Focus discussion of the week: Join Group Two's social team as they discuss their Summer of FUN Social Media suggestions, ideas, inspiration, and more!

    12 min

  8. 04/19/2022

    The Importance of Customer Experience

    Focus Discussion of the Week:   Chelsey and Katie chat about the importance of customer experience, and the difference it makes when building a home. This episode is packed with ideas and examples on how to make new homebuyers feel connected to the process. Plus it wouldn't be a Chelsey & Katie episode without some Disney updates!

    23 min
See All (90)

Ratings & Reviews

4.4
out of 5
17 Ratings

About

A home builder podcast, strictly for builders and developers across North America. Every other week, Group Two team members bring you a fresh perspective on all things sales and marketing. Hear the latest industry news, trends, tips, and best practices right here on Building Perspective!

Information

  • Creator
    Group Two Advertising
  • Years Active
    2019 - 2023
  • Episodes
    90
  • Rating
    Clean
  • Copyright
    © Copyright 2019 All rights reserved.
  • Show Website
    Building Perspective

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