Building Sand Castles with Ed Burns The Extra Mile Podcast by Metafora

Welcome back to The Extra Mile Podcast! In this episode, our hosts Adam Perlmutter and Teresa Ronquillo chat with a very special guest, Ed Burns, President of Burns Logistics. They have a deep conversation around the importance of building relationships with customers, industry peers, and colleagues.

Background
Ed is a relationship builder who connects shippers and carriers to keep freight moving. He oversees the operations and profitability of Burns Logistics, positioning it as the premier relationship builder in the transportation space.

In his free time, Ed enjoys spending time with his family, reading books, and writing zany LinkedIn posts. He also has a passion for building sandcastles. What does he mean by that? Keep reading to hear his inspiring explanation.

Ed grew up around trucking and freight. His dad, “Big Ed”, was an LTL sales guy, so Ed quickly became familiar with sales calls and manufacturing facilities. While working in marketing for a while, even starting his own digital agency, Ed stayed involved in his father’s industry, attending conferences and offering his marketing services to trucking and freight businesses.
A few years ago, he sold his agency to start working with his father at Burns Logistics, a transportation sales agency that is always connecting people.


What inspires your content and fuels your creativity when posting on LinkedIn?
When he posts on LinkedIn, he tries to combat that by posting intentional and thoughtful content. He mentioned: “One thing that I think is desperately missing from the world today is thoughtfulness in our conversations. There's a desperate need for cordiality and thought provoking content that engages in conversation, and I believe that social media should foremost: be social… you're establishing relationships with other human beings who are living and breathing and have thoughts and feelings and fears and hopes and dreams and failures.”


The Theory of Building Sand Castles
If you've ever built a sandcastle, you know that eventually, the waves will wipe it away. There's all these things that want to destroy your sandcastle could be a dog running along the beach or a tractor that comes along to break it, or kids trying to kick it down.

Similar to how ocean waves come in and out, affecting the sandcastles that we work to build and rebuild, the economy ebbs and flows in ways that can destroy your business if you're not prepared.

“If in our work we can build something that's inspiring, and other people can see the good in what we do, and they can have a takeaway from that… we can inspire them to try to build as well. Then we're touching on creating something of significance, which is what we all want.” - Ed Burns


Connecting with Others
Ed believes that having a big network, relationships, and conversations are valuable in the transportation industry. If you start asking yourself, “who can I help today?”, “how can I help them?”, “who can I connect with?” or “what are their problems?” it starts getting a little bit easier. You have a point of critical mass where you can just start connecting dots together, but that takes a long time to build it. Don’t try to force it!

Ed Talks Freight Tech
Ed mentioned there's something extraordinary coming on. A few years ago it was ‘TMS’, I would go to these conferences out here: Big Data, IOT: These were just buzzwords. But the conversation around tech in transportation and logistics has come a long way.
The issue now is that we have two main entities creating freight tech.
You have the industry-specific legacy tech. This was created by industry vets who have a good understanding of what tech needs to do, but this tech is often unappealing and tends to be less user friendly. There is also room for innovation since tech is so rapidly evolving.
You have people from outside the industry coming in and sharing their own freight tech solutions. This stuff looks beautiful and it's super i