60 episodes

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the world's most successful companies and brands.

The mission of the show is create a sense of inspiration and aspiration for our community of likeminded go-getters who are the influencers, innovators, creators, makers, builders, crafters and doers who form the next big wave of entrepreneurial success.

Building The Brand Building The Brand

    • Management
    • 5.0, 3 Ratings

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the world's most successful companies and brands.

The mission of the show is create a sense of inspiration and aspiration for our community of likeminded go-getters who are the influencers, innovators, creators, makers, builders, crafters and doers who form the next big wave of entrepreneurial success.

    BTS Special: Choosing £5k instead of £60,000

    BTS Special: Choosing £5k instead of £60,000

    In this episode James shares a couple of ways to look at the finances that you bring into your business - what makes ,most sense from a cashflow standpoint? Taking a big lump of cash or creating a model that enables you to create a monthly residual income

    • 9 min
    BTS Special: What Works Today Won’t Necessarily Work Tomorrow

    BTS Special: What Works Today Won’t Necessarily Work Tomorrow

    In this episode James shares how recent changes with Apple and iTunes means that launching podcasts now what works slightly differently but, in life and business, there is no guarantee that what works today will also work tomorrow.

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    BTS Special’s are shorter solo shows from Building The Brand host James Burtt as he actually builds a new brand and business in real-time and he shares the journey via the podcast! 

    • 6 min
    BTS Special: £7475 in sales from scratch in month one

    BTS Special: £7475 in sales from scratch in month one

    In this episode James does a monthly summary of where the new business has got to in month one of it’s existence! Since launching on June 4th the Ultimate Podcast Group has created £7475 in sales, serviced half a dozen new agency clients, trained 8 new podcasters, provided 3 consultancy sessions PLUS on-boarded a production team, created processes that will enable the company to grow and this has all happened under lockdown. 

    • 19 min
    James Lipscombe: Lesson Of The £25,000,000 Food Entrepreneur

    James Lipscombe: Lesson Of The £25,000,000 Food Entrepreneur

    James Lipscombe is the CEO of the Chesterford Group, a family food business with a 97 year heritage of bringing much-loved favourites to their customers for almost a century. From a single shop opened in 1923 the Lipscombe family have grown the business - and the three main brands it operates - to the scale where the business is now the UK’s largest chain of Fish and Chip shops with 40 stores around the South of England, generating £25,000,000 in annual sales.

    • 59 min
    BTS Special: Snipper Marketing

    BTS Special: Snipper Marketing

    In this episode James talks about the best example of ‘snipper marketing’ that he has come across in a long time. A ‘cold email’ that recently landed in his inbox caught his eye, because this was so expertly done, and it caught his attention which led to booking a demo call which will - based on how good the product is - will result in a sale! Marketing is often overcomplicated and confused, but this episode encourages you to look at what you could be doing to snipper market your services! 

    • 10 min
    BTS Special: The Power of Relationships

    BTS Special: The Power of Relationships

    In this episode James delves into the power of relationships. Over the last few days he has been spending a bit of time to assessing where recent business revenue has come from - not just the platforms that have resulted in sales - but where those sales, from various platforms, have actually come from and in a lot of instances the catalyst has been based on a relationship.

    • 9 min

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