36 min

Building trust in ecommerce analytics, with Littledata’s Edward Upton The Martalks Podcast | Martech & Sales Thought Leadership

    • Business

For all the analytics tools in the modern ecommerce stack, retailers often still experience discrepancies between the analytics data, and actual revenue figures in the ecommerce platform.Ultimately, this restricts marketing, since a lack of confidence in the data translates into greater caution when allocating budgets. Solving this problem is Edward Upton, whose company, Littledata, helps retailers harness the first-party data at their disposal, and to ensure greater accuracy across the whole...

For all the analytics tools in the modern ecommerce stack, retailers often still experience discrepancies between the analytics data, and actual revenue figures in the ecommerce platform.Ultimately, this restricts marketing, since a lack of confidence in the data translates into greater caution when allocating budgets. Solving this problem is Edward Upton, whose company, Littledata, helps retailers harness the first-party data at their disposal, and to ensure greater accuracy across the whole...

36 min

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