The Louis Shulman Podcast

Building Upward News from ZERO to 300,000 Readers with Ariel David

Ariel David credits Upward News's success to one powerful strategy: building an engaged, loyal email list.

As the founder and Editor-in-Chief of Upward News, Ariel has grown the platform to over 400,000 readers across social media, providing must-know U.S. news and insights.

In This Episode We Cover:

((00:00) The Power of an Owned Audience

(06:37) Building Trust in Independent Journalism r

(20:02) Challenges in Journalism and Censorship

(26:34) The Evolution of Instagram Growth Tactics

(33:07) Understanding Lead Indicators in Social Media

(39:45) Bias in The New York Times Opinion Section

(46:30) Unexpected Benefits of Content Creation

(53:18) Passion Over Networking



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