54 min
Building with ... Sarah Levinger Build It
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Sarah Levinger, a Consumer Behavior Strategist, discusses the power of perspective and long-term brand building, the importance of connections and attentional bias, the psychology of marketing and branding, understanding generational differences in marketing, and expanding the market and creating a different experience.
She might also be a lunatic, in the most wonderful way.
Big shout out to our special guest co-host on this episode, Ashely.
Key Takeaways
Understanding generational slang helps create relatable content
Select specific AI tools with an understanding of capabilities for marketing efficiency
Target different customer segments with offers that make trying your product easy
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Support this podcast: https://podcasters.spotify.com/pod/show/buildit/support
Sarah Levinger, a Consumer Behavior Strategist, discusses the power of perspective and long-term brand building, the importance of connections and attentional bias, the psychology of marketing and branding, understanding generational differences in marketing, and expanding the market and creating a different experience.
She might also be a lunatic, in the most wonderful way.
Big shout out to our special guest co-host on this episode, Ashely.
Key Takeaways
Understanding generational slang helps create relatable content
Select specific AI tools with an understanding of capabilities for marketing efficiency
Target different customer segments with offers that make trying your product easy
---
Support this podcast: https://podcasters.spotify.com/pod/show/buildit/support
54 min