Building your Brand Foundation Thad Cox | Brand Specialist & Consultant using strategy driven branding that combines creativity and

Today we are going to deal with your network.
What is Your Network
Your target market is your customers while your network is your peers. The people within your industry who will do business with you, for your customers.
Your Network is your Net Worth
Steps on how to grow your business using your Network
Find out where people meet up Pick the key people of influence Keep a record of the people you meet Key Takeaways
In every network especially with social network, you want to be worth recommending. You have to be professional, able to deliver good service. You've got to help others, very generous with your time The key thing with all of this networking is to stay in everyone's awareness People Mentioned
Matthew Kimberley
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Today we're going to be dealing with market position. 
Knowing where you see yourself in your market is huge because if you can deliver on what your brand promises, it can take up a space of the market.
What is Brand Positioning
Brand positioning is the act of designing the companies offering an image to occupy a distinctive place in the mind of a target market. 
Questions you need to ask yourself to create your own brand positioning:
1. What do your customers want?
2. Can you deliver?
3. What are your rivals offering?
4. How can you differentiate yourself from your rivals? 
Key Takeaways
Can you look at your market and see some white space? An opportunity to offer a new service that isn't currently taken by anyone else Getting it right the first time is crucial to the success
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In today's episode, we're going to be dealing with target market. It is important to be successful. 
One of the biggest mistake in having a business is trying to sell to everyone. Narrowing down your market does not mean we are going to alienate everyone else and you are going to have fewer customers. 
How to define your target market:
1. Who do I want to work with?
2. What do you know about them?
3. Create specific marketing for them
4. Find out where do they hang out
5. It is not for everybody
Key Takeaways
Being generic in what you offer damages you. 
Trust is linked to loyalty.
You get to pick who you want to work with. At this age, you're not at the mercy of whoever comes through your door.
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How can I bring my personality to my brand? Brand personality is how your brand speaks, act, and behave.
You might be thinking that branding is only for large companies or big brands. What we want to do is to be very clear on our personality to attract the right people. After that, we will build rapport and compound it.
 
Why Brand Personality is important
The personality that your brand amplifies becomes the extension of the consumer Empowers them to be seen as a certain way by others A vehicle in expressing themselves  
How to define your brand personality
Find a compelling personality Establish the personality, in the beginning, to be consistent Think of your brand personality as a person  
Key Takeaways
 
Brand Personality is the human personification of a brand
Find a Personality that is compelling and fun
 
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Today we're going to talk about our brand vision. Many people often get confused or feel there's a huge amount of overlap between the vision and the mission statement. The difference is the mission statement lives in the now while vision is where the company is going to be where you want to take it.
What are you thinking to do with the company on a 5, 10, 15, a 20-year basis?
A good vision is an aspirational description of what the brand would like to achieve or accomplish in the mid and long-term future. It is intended to serve as a clear guide for choosing the current and future courses of action.
Outline what you want to achieve, why that matters to customers, and why that's going to inspire your staff.
Here are a few questions to help you begin to bring together a vision statement that's going to work for you and your brand.
What are your most important products and services? What products and services will you never offer? What is unique about doing business with your brand? How would your customers describe your brand? How does that make them feel? What type of work do you dream of creating? What type of work do you dream of creating for your customers? What type of work do you dream of creating for future generations? Key Takeaways
if your customers feel like that about your brand that super powerful they're going to want to stick with you reward you support you but they're only going to want to do it if they know what your vision statement is You keep your best stuff you attract more customers your business grows and then you can actually get better staff because their excitement what's happening and therefore you're getting better talent which means better customer service happier customers recommend you who grows and it all starts with something as simple as this.  
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Today we're going to be dealing with your brand mission statement.  

Mission statement is something which many people get confused with vision statement.  

Vision statement is how you see the company going in the future. A mission statement is about the here and now and what the company stands for, what it delivers, who fall and what it’s purposes in a way.  

Why is Mission Statement Important 

The importance of a mission statement is to clarify exactly what your company stands for, what you do and to help unite both your customers and your team behind the scenes.  

What are the three main components of a Mission Statement 
1. Define what it does for your customers 

What does the business or the brand do for your customers?  

How does it benefit your customers? 
2. Define what it does for their employees 


What does it do internally for your staff your employees? 

What do I offer my employees? 

How do I make them feel empower? 
3. Why does it matter 

How am I going to put my mission statement together? What am I going to do? 


So to help you pull this together I've developed a formula which is a basic structure which will help get something down on paper then you can refine later. 

Formula: 

The first part is we - this would be where you are, talking about the business what you do to it. This is a combination of your staff, your product and even your founders.  

Next is help - this is where you put in your customers. span data-ccp-props= "{"134233117":true,"134233118":true,"20134